Core Purpose and Values

Our core purpose:

Serving Britain's shoppers a little better, every day.

Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value which they can buy easily and it’s our job to deliver this in the right way for them.

That’s why we’ve chosen ‘Serving Britain’s shoppers a little better every day’ as our new core purpose. As a business, serving customers is at the heart of everything we do – from colleagues in our stores to those of us in supporting roles.

In the UK, we serve some 66 shoppers every second, so it’s our goal to ensure every one of those customers experiences just a little better service on each visit.

Our Values help us to understand how to put this into practice:


No one tries harder for customers

  • Understand customers
  • Be first to meet their needs
  • Act responsibly for our communities

Understanding people – customers, colleagues, communities – and what matters to them, and then trying to make those things better, is at the heart of Tesco. It's about listening to people and talking to them using all the tools at our disposal – from Clubcard data to social media – and then acting by changing and innovating to meet their needs.


We treat people how they want to be treated

  • Work as a team
  • Trust and respect each other
  • Listen, support and say thank you
  • Share knowledge and experience

We know that looking after our colleagues in a culture of trust and respect is essential to the success of Tesco. Where colleagues feel recognised and rewarded for the work they do together, where they have the opportunity to get on and where they are supported in their development as they move through their careers in the business – they in turn try their hardest for customers


We use our scale for good

  • Creating new opportunities for millions of young people around the world
  • Helping and encouraging our colleagues and customers to live healthier lives and through this helping to tackle the global obesity crisis
  • Leading in reducing food waste globally

Our scale means that we can provide affordable, high-quality food to people around the world and create value for customers. We want to use this scale to create greater value for society as a whole. In many ways we do this already, whether it's by creating thousands of jobs or working with thousands of farmers to provide world-class products. But now we want to scale up our efforts and make a positive contribution to some of the most pressing challenges facing the world.

Since we first introduced our Tesco Values more than a decade ago, they have become a vital part of our culture – and an essential underpinning of our growth and success. They ensure that every person at Tesco understands what is important – about how we work together as a team and how customers are at the centre of what we do. They are universal values, which have helped guide our people as Tesco has grown into new markets and new countries.

Tesco is a large company, touching millions of people's lives every day. This scale gives us an opportunity to make a positive difference to some of the biggest challenges facing the world. We've set three big ambitions in areas where we can make a real contribution and create value for society as a whole. Using our scale for good is about building on the essential work we already do as a responsible corporate citizen.