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17 November, 2011

Locals help make Tesco Christmas ad special

Tesco launches its Christmas television advertisement tomorrow showing the great British public in real life situations as they prepare to celebrate Christmas.  Twelve cities are featured in the ad with a mixture of consumers and staff.

The ad features people in Christmas settings preparing for and celebrating the festivities including firemen from Padstow, a swim club from Tenby and a choir from Manchester.

The first airing of the 50-second ad will appear during Coronation Street on Friday 18 November.   With the largest production spend and ad buy ever by Tesco, two versions of the ad will run over the next five weeks.

“We know Christmas is a really important time of year for our customers and this ad helps show how Tesco is working with them to keep Christmas special,” said Carolyn Bradley, Tesco’s UK Marketing Director.  “Customers have told us that even though this year has been hard for them financially, they still want to enjoy the festive season and we know Tesco can help them do that.”

“We know customers love seeing slices of their everyday lives in adverts,” continued Bradley.   “We all have special memories of rehearsing for a carol sing or preparing sprouts with Gran and this ad shows just that”.

The creative in the ad continues the accessible new style introduced by Britain’s largest retailer in September with the announcement of Big Price Drop, a £500 million investment to help customers save every day at the tills on items they buy most.  The voice over, by much loved actress Julie Walters, clearly shows how Tesco is helping to deliver Christmas this year “bringing fairy lights to Falmouth” and “brussel sprouts to Birmingham”, among others.

Created by Tesco’s agency, Red Brick Road, the advert was shot over eight days. 

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Notes to Editors:

1. The cities / regions featured in the Tesco advert are: Birmingham, Bushey, Caerphilly, Cumbria, Falmouth, Fife, Manchester, Padstow, Stirling, Stockton-on-Tees, Tenby and Torquay.

2. The choir from Manchester is The Picturehoue Choir.

3.The firemen featured are from the Padstow Community Fire Station.

4. The Tenby Swimmers are from the local Surf Lifesaving Club and Sailing Club.