News releases


20 July, 2012

Tesco selects Wieden + Kennedy as its new creative agency


Tesco has announced the appointment of Wieden + Kennedy as its new lead creative and strategic agency following a competitive pitch.

The pitch process was led by intermediary consultancy Oystercatchers.

Matt Atkinson, Tesco Group Marketing and Digital Officer said, “We are delighted to have appointed W+K after a very competitive pitch process. Their strong thinking, brilliant team work and creativity really stood out. We are excited about working with them on our plans. I would say that it was very hard to make a decision, the responses we had from all were very compelling indeed”

Neil Christie, Managing Director of Wieden + Kennedy said, “We are absolutely thrilled and delighted to be working with Tesco. It’s a wonderful opportunity to work with one of Britain’s truly iconic brands”


Notes to editors:

About Wieden + Kennedy

Wieden + Kennedy London is part of the independent Wieden + Kennedy worldwide network. International clients include Nike, P&G, Honda, Coca-Cola and Levi’s. UK clients include Three, Visit Wales and Arla Foods.

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.