20 July, 2012
Tesco selects Wieden + Kennedy as its new creative agency
Tesco has announced the appointment of Wieden + Kennedy as its new lead creative and strategic agency following a competitive pitch.
The pitch process was led by intermediary consultancy Oystercatchers.
Matt Atkinson, Tesco Group Marketing and Digital Officer said, “We are delighted to have appointed W+K after a very competitive pitch process. Their strong thinking, brilliant team work and creativity really stood out. We are excited about working with them on our plans. I would say that it was very hard to make a decision, the responses we had from all were very compelling indeed”
Neil Christie, Managing Director of Wieden + Kennedy said, “We are absolutely thrilled and delighted to be working with Tesco. It’s a wonderful opportunity to work with one of Britain’s truly iconic brands”
Notes to editors:
About Wieden + Kennedy
Wieden + Kennedy London is part of the independent Wieden + Kennedy worldwide network. International clients include Nike, P&G, Honda, Coca-Cola and Levi’s. UK clients include Three, Visit Wales and Arla Foods.
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