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18 February, 2013

It’s TESCOO7 as supermarket gets set for biggest home movie release of all time

James Bond fans and regular shoppers are set for a major double 00 take on Monday 18 February when they visit some of the UK’s largest Tesco stores.

To celebrate the launch of Skyfall - set to be the biggest home movie release of all time - Tesco has added the Bond logo 007 to the fascia of its Extra stores in Wembley, Cheshunt, Sandhurst, Hull and Pitsea.

Cheshunt Extra

Skyfall is already the UK’s highest grossing film of all time at cinemas and excitement about this home entertainment release has led to huge pre-orders on the Tesco Direct site.

Tesco Category Director for Electrical and Entertainment Ian Ditcham said: “Fans and critics alike have hailed Skyfall as the best James Bond film ever and as a result it’s become the mostly eagerly awaited home movie release of all time.

“The launch of a Bond movie, be it in the cinema or as home entertainment, is always a special occasion so we wanted to add our own little celebration by giving some of our stores a touch of 007.”

Tesco’s Direct online business has exclusive behind the scenes footage shot during the making of Skyfall.

The site also has a competition offering two lucky winners the chance to win an Aston Martin driving experience, at a choice of race tracks across the UK plus a one night stay in a hotel.

This is the first time in its history that Tesco has ever altered the name on its storefront fascias although it did add giant green party hats to shop signs at 200 stores at Christmas.

Twentieth Century Fox Home Entertainment Managing Director Robert Price commented:

“It’s fantastic to team up with the UK’s biggest retailer to create a unique and stand-out brand event for Skyfall.

“The iconic Tesc007 fascia brings together two of the country’s most recognisable logos and we’re excited to see the reaction from shoppers this Monday.”

Skyfall, which was released in the 50th anniversary year for Bond movies, has so far made a record £102 million at UK box offices. Other films in the UK top five are Avatar - £93 million; Titanic - £80 million; Toy Story 3 - £73 million; and Harry Potter and the Deathly Hallows Pt2 - £73 million.

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