11 April, 2012
Tesco launches a review of its brand communications
Alongside its wider investment plan for the UK business, Tesco announced today a review of its brand communications.
The review comes as Tesco is delivering a broad range of improvements to its customer offer over the coming year. Incumbent agency The Red Brick Road, which has worked with Tesco for many years, will pitch for the brand communications activity while continuing to work on trade communications.
Matt Atkinson, Tesco Group Marketing and Digital Officer said, “We really value the work The Red Brick Road has done for us and will continue to do on our trade communications, which represents a major part of our marketing work.
“During the time we have worked with The Red Brick Road the way brands and consumers engage has changed and it seems to be a good opportunity for us both to step back and take a fresh look.”
Paul Hammersley, Managing Partner at The Red Brick Road said, “We completely respect Tesco's decision to review their needs at the brand level at this time of great change for their business but obviously believe that we have all the resources and thinking they need here under one roof.”
The review will be run by Oystercatchers.
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