Our strategy

Child with bananas

Wherever we work, we want to help make life a little easier for our customers, colleagues and communities.

Our business was built with a simple mission: to help everyone who shops with us enjoy a better quality of life and an easier way of living.

Over the years, we’ve worked to do this by offering more and more people the chance to buy quality food and goods easily and affordably. While there are many views about the role of supermarkets in society, we firmly believe that the value we have created for customers has helped to enrich their lives.

In delivering our mission, we simultaneously seek to create value for local communities, the environment and wider society.  We tackle the issues which our customers care about and which are material to our business – for example making it easier for customers and colleagues to live healthier lives; reducing food waste and tackling food poverty; and working with our suppliers to source responsibly and develop sustainable supply chains.

Find out more about the focus of our work below.

Our three big ambitions

To lead in reducing food waste globally

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To improve health and through this help to tackle the global obesity crisis

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To create new opportunites for millions of young people around the world

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The essentials

We trade responsibly
by putting our customers first and building strong partnerships to provide high quality products.

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We are reducing our impact on the environment
by aiming to be a zero-carbon business by 2050 and using scarce resources responsibly, including in our supply chain.

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We are a great employer
– creating opportunities that make our colleagues happy and proud of what they do.

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We support our local communities
by being a good neighbour and running our business to the highest standards.

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