Why it matters
Improving health is one of the world's biggest – and growing – challenges.
We are taking an insight and data-led approach so that we make effective, sustainable use of all levers at our disposal.
The Tesco Eat Happy Project
The Tesco Eat Happy Project is our long-term commitment to help children and young people grow up with a happier and healthier relationship with food.
We have used our Clubcard data to establish the nutritional profile of typical Tesco baskets in the UK.
At a glance
- To help customers make healthier choices, we have committed to remove sweets, chocolates and fizzy sugary drinks from our tills and in queue areas by January 2015. We will replace them with healthier products in our Tesco supermarkets and convenience stores.
- Since its launch in March 2014, we have reached over 400,000 children as part of the Tesco Eat Happy Project, for example through our Cooking Courses and our Farm to Fork Trails. These are helping children to know more about where their food comes from and to obtain the skills to get more involved in cooking at home.
- We have developed our Healthy Little Differences Tracker to understand what people are buying and the nutritional content of their shopping baskets. This insight is helping us inform our strategy.
- Through reformulation we have removed over three billion calories from our soft drinks range and have identified ten key areas where we can go further. As a result, our average customer in the UK is buying 20% less sugar in soft drinks than in 2011.
- Our partnership with Diabetes UK has already helped to raise £16 million for people living with diabetes. From 2015 we will continue to focus our UK fundraising activities on improving health by supporting Diabetes UK and the British Heart Foundation.