By providing healthy choices, good information and opportunities to get active in communities, we can help our customers lead healthy lives, wherever they are in the world.

Product ranges and information are the keys to choice and in 2008 we continued to make it easier for customers to live more economically and more healthily. Our health strategy has three parts:

• to provide better information on the nutritional value of products, and how customers can improve their health;
• to make healthy options more accessible through price and promotions, healthy ranges, and by reformulating our products; and
• to make it more attractive to lead an active lifestyle.

We continue to make food more affordable for customers. This matters now more than ever, and in 2008 we launched a new range called Discount Brands. It includes 450 great value lines in the UK and over 300 in our Central European businesses. They can save UK customers up to £24 on a typical weekly shop.

We also made it easier for customers to live healthily by extending healthy living ranges, by providing straightforward health information, by increasing the number of in-store pharmacies and opticians, and by promoting active lifestyles.

TARGETS

• Continue to roll out GDA labelling across all our businesses
• Launch 125 Tesco Light Choices lines in Malaysia
• Continue to Support Change4Life in the UK
• Extend our healthy labelling (examples below) across more own-label products in our UK stores