Nurture

Nurture was launched in 1992 (then known as Nature's Choice), to ensure Tesco delivers world-class quality fruit and vegetables for our customers.

It is an independently accredited, quality standard that assures our customers that Tesco fruit and vegetables are grown in an environmental and responsible way.

We were the first supermarket to establish best farming practice for fruit and vegetables in the UK. Since then the Nurture scheme has evolved and we now work with 15,000 growers in 70 countries across the world.

Our approach with Nurture provides us with the opportunity to pioneer standards around reducing energy usage, recycling and other natural resources.