Our operations in the UK are the largest within the Group, with over 3400 stores and over 310,000 colleagues. We have strengthened the foundations of the UK business and we are now accelerating plans to deliver the most compelling offer for customers with sharper prices, improved quality, stronger ranges and better service.
Clubcard, introduced in 1996, is our way of saying thank-you to our customers. 38 million Clubcard customers shopping in our 7,300 stores across the Group give us unrivaled insight into consumer habits, trends and preferences. We work closely with our marketing insight business dunnhumby to build our customers a rich and personalised offer and to offer additional incentives to shop with us.
From Finest* and Everyday Value to Chokablok and Technika, our own-label range is an area of substantial and growing strategic importance.
We were the first supermarket to launch a Value range in 1993 and over the years have continued to drive the pace of innovation. Finest* and Everyday Value are now the two largest food brands in the UK.