PLC | About

100 Years of Great Value

From market stall to the UK's biggest supermarket

1919 & 1920s

Made in London

1919

Jack Cohen returns from war and starts a market stall

Jack Cohen began selling surplus groceries from a stall in the East End of London in 1919. He left the Royal Flying Corp at the end of the Great War and used his demob money to buy the first day's stock. From day one, Jack believed in putting affordable food in the reach of everybody. At the end of the first day Jack Cohen made a profit of £1 on sales of £4.

£1

profit made by Jack

1924

The name 'Tesco' is born

The first own-brand product sold, which Jack promised would bring unequalled value, was Tesco Tea - before the company was called Tesco. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack's surname.

1929

The first Tesco store

Jack Cohen opened the first Tesco store in Burnt Oak, Edgware, north London. The store sold great value dry goods and the first ever branded product, which, unsurprisingly, was Tesco Tea!

1930s

Jack buys land and expands

1934

Jack builds a new headquarters

Jack Cohen bought a plot of land at Angel Road, Edmonton, north London to build a new headquarters and warehouse. It was the first modern food warehouse in the country. New ideas for stock control brought greater savings for customers.

“It was the first modern food warehouse in the country”

1937

Growing our business

The 1930s saw Jack Cohen buying stores and growing the business. Tesco expanded across London, into the suburbs and neighbouring counties.

1939

Rationing

At the outbreak of World War II, Jack even introduced rationing ahead of the government, so that everyone was treated equally, rich or poor.

1940s

A self-service first

1946

Self-Service

Bringing self-service to Britain in 1946, Jack Cohen travelled to America and brought back an idea that would change the face of British shopping.

1947

On the stock exchange

Tesco Stores (Holdings) was floated on the stock exchange with a share price of 25 pence.

1948

A move into self-service

Jack Cohen decided to venture into self-service following a research visit to North America. The first of these new stores opened in St Albans, Hertfordshire in 1948 with a mixed reaction from customers at first.

The first self-service store

St Albans, Hertfordshire

1950s

A rapid expansion

1955

A rapid expansion

We bought 19 Burnards stores. Over the next five years, 500 new stores were purchased.

500

new stores in five years

1958

Our first supermarket

The first supermarket opened in Maldon, Essex. The new format store included a counter service selling cheese, butter and meats weighed by sales assistants.

1960s

Putting our stamp on things

1960

A move into household and clothing

To help lower prices throughout the home, we started selling household goods and clothing in our stores. We also acquired 212 branches of Irwin stores in the north of England.

212

branches of Irwin stores acquired

1960

Sir Save-A-Lot

Back in the 1960s, Sir Save-A-Lot was a knight in shining armour for shoppers, slashing prices to bring great value.

1963

Green Shield stamps

Green Shield stamps were introduced. Stamps collected at the checkout could be exchanged for a range of great value goods from a Green Shield catalogue.

1968

The arrival of the Superstore

The term 'Superstore' was first used when we opened our store in Crawley, West Sussex. It was 40,000 sq. ft. in size and sold food and non-food goods. In the same year, we bought the Victor Value chain.

1970s

A decade of value at the tills and on the pumps, but also the end of an era as our founder, Jack Cohen, passes away on 24 March 1979

1973

A move into fuel

Bringing competitive prices to the UK’s motorists by introducing petrol stations at major sites.

1977

Checkout at Tesco

A major price-cutting initiative called ‘Checkout at Tesco’ was introduced. It improved on the value offer to customers as we concentrated on lower prices. Green Shield stamps were phased out.

“It improved on the value offer to customers as we concentrated on lower prices”

1979

The end of an era

 Our founder, Jack Cohen, passed away.

1980s

'Checkout 82' cuts thousands of prices for customers

1982

Checkout 82

‘Checkout 82’ was launched by Sir Ian MacLaurin. Prices were cut by between 3% and 26% on 1,500 food items.

1,500 food items

prices cut between 3% and 26%

1985

Helping the nation to eat healthier

We launched our own-brand healthy eating range. We were the first major retailer in the UK to introduce healthy own-brand products at affordable prices.

1989

The star of our ad campaign

Sir Dudley Moore starred in a high profile ad campaign highlighting our great range of high quality affordable products.

1990s

Every Little Helps as Tesco goes global

1992

Helping schools around the UK

Computers for Schools was launched. Since 1992, the scheme has raised £185 million worth of equipment for schools around the UK.

£185m

of equipment for schools in the UK

1992

A new, smaller format

The first Tesco Metro opened in Covent Garden. The new, smaller format brought value into the heart of towns and cities. Tesco would launch other formats including ‘Tesco Express’ and ‘Tesco Extra’ later in the decade. Our Extras brought new homeware and electrical goods to customers.

“The new smaller format brought value into the heart of towns and cities”

1993

The introduction of Tesco Value

Tesco Value launched offering our customers a wider choice of products at great prices.

1993

Every Little Helps

The Every Little Helps strapline was launched. The new campaign attracted 1.3 million new customers between 1993 and 1995.

1.3m

new customers in two years

1994

A commitment at the checkouts

We became the first UK retailer to offer customers a service commitment at the checkouts through the 'One in Front' initiative.

1995

Expanding our business

Expansion into Central Europe with stores opening in Hungary. Within a decade we would open stores in the Czech Republic, Slovakia, Poland, Ireland, Thailand and Malaysia, and enter India.

1995

Tesco Clubcard is launched

The Tesco Clubcard was launched and attracted nearly five million customers in the first year. With the introduction of Clubcard, Tesco overtook Sainsbury's in market share.

5m

Clubcard customers in the first year

1997

A move into Personal Finance

Tesco Personal Finance launched. New saving accounts exceeded all expectations and over 300,000 applications were received.

300,000

applications received

1998

Tesco Finest

We developed and launched our Finest range, which was aimed at filling the gap in the market for our more affluent customers.

2000s

Growth helps us bring better value to customers

2000

Tesco goes online

Tesco.com was launched. The website has grown to serve over 20,000,000 customers visiting the site every month.

2001

The arrival of Florence and Fred

Florence & Fred (F&F) brings a stylish new and affordable range of clothing to Tesco customers.

2001

Race for Life

We’ve supported Cancer Research UK’s Race for Life for the last 18 years. Hundreds of thousands of our colleagues and customers have taken part in Race for Life events, helping to raise money to support vital research.

2002

Tesco and One Stop

We bought the UK's second largest convenience store chain, One Stop.

2003

Tesco Mobile

Tesco Mobile is a joint venture with O2, with over five million customers across the UK. Originally launched as a Pay As You Go service, Tesco Mobile now additionally offers No-Contract Sim and Pay Monthly deals, operating exclusively online and in 500 phone shops.

2009

The relaunch of Clubcard

Clubcard was relaunched in the UK with a £150 million investment, offering customers the chance to double up their vouchers.

2010s

Putting the customer at the heart of everything

2012

Introducing Everyday Value

Tesco launched the new Everyday Value range to replace Tesco Value. The new products focus on three main areas: quality, providing healthier options for our customers and packaging improvements that help customers identify the products on the shelves.

2012

Tesco Food Collection

In the first week of December, we work with FareShare and The Trussell Trust on the UK’s biggest food collection, encouraging customers to donate long life food to charity and vulnerable people in need. The Tesco Food Collection includes customer donations, food donated to our permanent food collection points, and a 20% top-up from Tesco on all donations received.

2015

Supporting local communities through Bags of Help

We launched our Bags of Help scheme, with money raised from the 5p bag charge in England, Scotland and Wales being used to fund projects to create or improve green spaces in local communities. In the first year of the government bag charge, Tesco customers in England saved over 1.5 billion single-use bags.

1.5b

single-use carrier bags saved by Tesco customers in England in the first year

2015

Community Food Connection

Our Community Food Connection scheme, in partnership with food redistribution charity FareShare, provides free, surplus food every day to local charities and communities. The scheme is the biggest supermarket food redistribution scheme in the UK, and runs across all of our UK stores.

2016

Free Fruit for Kids

Tesco begins offering free fruit for children in stores. The aim is to create healthy eating values that will stay with kids as well as making it easier for children to get the fruit they need.

2016

Exclusively at Tesco

We launched eight fresh food brands, including Redmere Farms and Boswell Farms, offering quality, fresh produce at low prices. We’ve continued to add to these own brands by introducing a further eight new ‘Exclusively at Tesco’ brands in 2018 including Stockwell & Co, Ms Molly’s, Hearty Food Co., Creamfields, Eastman’s, H.W. Neville, Butcher’s Choice and The Grower’s Harvest.

“Our fresh food brands offer quality, fresh produce at low prices”

2018

Our merger with Booker

Wholesaler Booker Group merges with Tesco. The two companies bring together retail and wholesale expertise to create the UK’s leading food business. The merger opens up opportunities for our business wherever food is prepared and eaten, ‘in home’ or ‘out of home’ and will bring value to customers, suppliers, colleagues and shareholders.

“The two companies bring together retail and wholesale expertise to create the UK’s leading food business”

2018

Jack's - our new brand

Tesco launches Jack's to celebrate 100 years of great value at Tesco. A new brand, and stores, inspired by the original value champion Jack Cohen - bringing customers great-tasting food at the lowest possible prices.

“Jack’s brings customers great-tasting food at the lowest possible prices”

2019

Tesco Community Cookery School with Jamie Oliver

The Tesco Community Cookery School with Jamie Oliver, which has been developed in partnership with FareShare, will help community groups by offering training and advice on how to prepare nutritionally balanced meals out of surplus food donations, to stop good food going to waste.