Our Position on Packaging
As part of our Little Helps plan, we have made the following commitments:
- Making all packaging fully recyclable or compostable by 2025
- Ensuring that all paper and board used will be 100% sustainable by 2025
- Halving packaging weight by 2025 compared to 2007 levels
Our aspirations go further than these targets, and we would like to work in partnership with Government and all of our suppliers to create a closed loop system for packaging.
Across the UK in particular, we see three steps:
1. Materials and design: There is an opportunity to reduce and simplify the types of materials we use in our packaging as part of our product development process in collaboration with our suppliers.
Through the reduction and simplification of the current range and type of materials we accept in our packaging we could create over the longer term a closed loop system based on selecting only recyclable materials.
This in turn can stimulate innovation in the packaging and recycling market through increased demand (e.g. increasing the use of rPET). We will require design innovation from our suppliers, such as greater use of compostable and biodegradable materials.
2. Recovery/recycling: This is one area we need greater innovation and there is opportunity for significant government leadership.
Currently, the inconsistencies in infrastructure and recycling activities between councils make consumer education and closed loop systems impossible to build. We would welcome the creation of an integrated national collection of packaging and investment in innovative recycling facilities. This is essential to a holistic approach to packaging recycling. PRN reform is also a necessary part of the solution and we look to contributing to this process.
We do support developing a cost-effective Deposit Return System (DRS) and are currently working with a number of partners to scope a project to explore how this can operate in practice and at scale. We view DRS as only one aspect of the holistic approach that is required to achieve the broader goals of reducing waste and increasing recycling in the UK.
3. Changing customer behaviour: Behaviour change can only be driven once a recognised and understood recycling infrastructure is in place. Getting this right will support consumer education and practice (failure to do so will lead to frustration for customers and a low take up rate on recycling).
Helping individuals to make the right choices can start with simple, clear and consistent information on packaging supported by other media. We can use marketing and promotions to encourage recycling, use of own containers, and choice of packaging purchase.
These steps will build on the progress we’ve made in recent years:
- In the UK, we have removed polystyrene from our fish packaging and replaced with a more environmentally friendly plastic, avoiding 653 tonnes of polystyrene being used.
- With our meat trays, we have replaced a two layer plastic tray with a single layer plastic, thereby making 84 million trays easier to recycle and removing 96 tonnes of plastic.
- We have made significant changes to the packaging of our wet wipes with a 20% material reduction and removal of 57 tonnes of plastic. This material saving is enough to make over 10 million more packs.
Overall, over 78% of the packaging on all our own brand products is recyclable depending on if the local authority collect it.