Tesco appoints Group Digital and Marketing Officer
6 June 2011
Tesco has announced the appointment of Matt Atkinson as Group Digital and Marketing Officer.
Tesco has announced the appointment of Matt Atkinson as Group Digital and Marketing Officer. Matt is currently CEO of Evans Hunt Scott which was worked with Tesco on Clubcard in the UK since 1995. In recent years Matt has also taken responsibility for EHS’s international digital business.
Tesco deputy CEO and Chief Marketing Officer Tim Mason said:
“Matt has worked closely with us for many years and brings a wealth of experience to help us with our strategic objective to “Be a creator of highly valued brands”. He brings a depth of experience of leading marketing projects for large international brands including Barclays, Johnnie Walker, and Volvo. In addition to this he has been involved in leading large scale digital mobile and social media projects for businesses like Diageo, Jaguar, Unilever and IBM.”