Sweeter broccoli launched to help kids eat their greens

Getting kids to eat their greens at dinner time has never been an easy job – as many long suffering parents will know.


Getting kids to eat their greens at dinner time has never been an easy job – as many long suffering parents will know.

But now that task should be a little easier as a sweeter variety of homegrown broccoli – a superfood that is packed with nutrients – is going on sale exclusively at Tesco stores across the UK.

Not only is the variety sweeter but it is also more tender with a lot of flavour, especially in the stalk.

Tesco brassica buyer Jeni Gray said: “Broccoli is one of the most nutritionally beneficial of all foods but sometimes getting children to eat it can be hard work.

“Finding a sweeter tasting green, especially broccoli, that is likely to be enjoyed by kids has long been a mission for vegetable producers.

“We think that this new sweet variety of broccoli, which is grown in Scotland, will prove to be a real hit not only with kids but also with parents.”

Broccoli is a relatively new vegetable in the UK and didn’t become popular on British high streets until about 30 years ago.  Since then it has become the UK’s top selling ‘green’ with an annual market value of £178m (AC Nielsen data July 2012).

Jeni Gray added: “As the Supersweet is packed with flavour we are leaving long stems because we believe people will want to eat the whole floret and not just the heads.”

Tesco Finest Supersweet Broccoli, which is grown in Scotland, will initially go on sale in 125 stores across the UKfrom this weekend and will cost £1.50 for a 300g packet.


Note to editors:

Benefits of broccoli:

  • Low in fat with typically less than 0.5g of fat per 100g
  • Counts towards your 5-a-day
  • A source of folic acid which supports the development of a baby before and during pregnancy as well as maintaining a healthy immune system and reducing tiredness
  • A source of vitamin C which also benefits the immune system during and after intense physical exercise
  • Widely recognized as a superfood – a food that is rich in vitamins, minerals or other powerful plant chemicals.


For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.


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