Tesco acquires eBook platform provider Mobcast

Tesco has acquired Mobcast, the award-winning digital book platform provider, to offer our customers even more choice in how they buy and enjoy books.

Tesco has acquired Mobcast, the award-winning digital book platform provider, to offer our customers even more choice in how they buy and enjoy books.

The acquisition further strengthens Tesco’s digital entertainment offer, following the purchase of movie and TV streaming service blinkbox in 2011 and personalised internet radio service WE7 in June 2012.

Mobcast provides a digital book retail platform with a catalogue of more than 130,000 of the UK’s most popular titles which can be bought and read on smartphones, tablets and e-readers. Mobcast offers a cloud-based service that lets customers build up an eBook library collection without being locked-in to one single device.

Michael Comish, CEO Tesco Digital Entertainment, said: “We want our customers to have the widest choice in digital entertainment. We are already one of the UK’s largest booksellers and Mobcast will help us offer even more choice for the large and growing number of customers who want to buy and enjoy books on their digital devices whenever and wherever they want.”

Tony Lynch, CEO of Mobcast, said: “Since we launched Mobcast in 2007, we have been passionate about innovation, the digital book market and allowing customers to read across their devices. We are delighted the products that Mobcast has developed will now be used to introduce the joys of eBook reading to more book lovers in the UK.”

Andy McNab, bestselling author & co-founder of Mobcast, said: “As an author I always thought the ability to carry your library around and read on all your personal devices would be a huge benefit to all. We have developed a product that makes this possible, and being acquired by Tesco ensures that this original vision will be available to as many people as possible.”


Notes to Editors:

Tesco’s digital entertainment business

blinkbox gives customers the latest release blockbuster movies to watch instantly, without subscription, the same day as DVD.  The service is available on PC, games consoles, tablet and Smart TV. Tesco recently won ‘Retailer Initiative of the Year’ for its blinkbox ‘Buy the Physical, Get the Digital’ offer at the British Video Association (BVA) industry awards.  The service allows customers who purchase a DVD or Blu-ray to also own the movie online at no extra cost.

WE7 is a UK based music streaming site which allows users to create personalised radio stations.


Mobcast was founded in 2007 by CEO Tony Lynch and bestselling author Andy McNab.

The company secured the digital book catalogues of all the major publishers and forged partnerships with mobile network operators, equipment manufacturers and retailers.

Mobcast were awarded the “Best Mobile Book Company” award  at the ME Awards in 2010 and provide book retail capabilities and content to UK mobile network operators Orange, T-Mobile and SingTel in Singapore.

Mobcast were selected for the Guardian Tech Media Invest 100 list which showcases new & upcoming high-tech businesses.

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 6,000 stores worldwide, employing over 520,000 people in the 13 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.


You may also like