F&F announces international expansion plans

F&F, the clothing brand sold exclusively in the UK by Tesco, has announced plans to open more than fifty new franchise stores over the next five years in new markets across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan.

  • Two new franchise deals agreed
  • New stores planned across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan
  • New F&F Autumn/Winter collection 2013 revealed at London Fashion Show

F&F, the clothing brand sold exclusively in the UK by Tesco, has announced plans to open more than fifty new franchise stores over the next five years in new markets across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan.

F+F Autumn/Winter fashion show at Somerset HouseF&F will work with two of the world’s leading franchise operators to open new stores, extending the relationship with existing partner Al Hokair and announcing a new partnership with Dubai-based Al Futtaim.

The first F&F franchise store opened in Saudi Arabia in May 2012, and the new stores will use the same model, which has played a key role in the successful international expansion of the brand over the last year. 

F&F will work with existing partner Al Hokair, to open new stores in Kazakhstan and Georgia., Armenia and Azerbaijan. Up to six stores are planned this year with the first store due to open in the Kazakh capital, Astana, in June 2013.

In the Middle East, F&F will work with new partner Al Futtaim. Several sites are planned to open across the region from the autumn this year. 

Jason Tarry, Chief Executive F&F said:   “We’ve had a strong year and our combination of good quality and contemporary design appeals to customers across the world.  I’m excited to see F&F moving into these new markets, where there is an established and growing retail industry.

“Franchising enables us to combine the strength of the F&F brand with the local knowledge and expertise of our partners. This announcement builds on the success of the first franchise stores and demonstrates our commitment to growing the brand internationally through this model - I’m confident these new deals will accelerate our growth.”

F+F Autumn/Winter Fashion ShowThe news comes as the F&F Autumn/Winter 2013 collection was revealed at Somerset House on Thursday 16th May. The event was the first time the international collection has been launched with a fashion show in London. 

F&F clothing is currently on sale in 12 countries, including stand-alone stores in the Czech Republic and Poland. There are currently 15 stand-alone stores operating under the franchise model in Saudi Arabia.

In the UK F&F sales exceeded over £1 billion and have increased by nine per cent over the last year.



-  ENDS  -

Notes to Editors

  • Images of the A/W 2013 collection and F&F stores are available on request.  Please contact for further information.
  • Store openings are planned in Middle East in the UAE, Oman, Kuwait, Qatar and Jordan and in Georgia, Kazakhstan, Azerbaijan and Armenia.
  • The F&F vision is to become the world’s leading brand of affordable fashion for all. Launched in the UK and ROI in 2001, F&F is now a truly global fashion brand available in 12 countries globally:  UK, Republic of Ireland, Czech Republic, Poland, Hungary, Turkey, Slovakia, Malaysia, Thailand, China, Korea and Saudi Arabia.
  • In 2010 Tesco opened its first F&F stand-alone store in Prague, Czech Republic. The second opened in Brno, Czech Republic in 2011, and the third in Warsaw, Poland in 2012. 
  • F&F also offers a delivery service to customers outside of the EU and delivers to over thirty countries worldwide including  the US, Australia, South Africa, New Zealand and Canada. Customers in these countries also have access to a local returns service, meaning any returns can be posted to a domestic address.
  • Al Hokair is the largest owner of shopping malls in Saudi Arabia and is today the largest franchise retailer in the MENA and CIS region with over 1100 stores across eight countries.  The company has the rights to operate franchises for over 80 retail brands including Burberry, Aldo, Inditex (Zara, Bershka), Marks & Spencer, Gap, Banana Republic, Promod, Miss Selfridge, Monsoon, Wallis, Accessorize, Clarks, New Yorker and Nine West.  Most Al Hokair stores are based in Saudi Arabia, but it also operates stores across the Middle East, Commonwealth of Independent States, and USA.  In 2006 Fawaz Alhokair and Co (SJSC), referred to as ‘Fashion Retail’,  is partially listed on the Saudi stock exchange.
  • Al Futtaim is headquartered in Dubai, United Arab Emirates and was established in the 1930s as a trading business. Al Futtaim operates through more than 65 companies across sectors as diverse as commerce, industry and services, and employs in excess of 20,000 people across the  Middle East, Asia and  and Europe.   The business is structured into seven operational divisions; automotive, electronics, engineering and technologies, retail, financial services, general services, real estate and joint ventures. Al Futtaim currently run  franchises for leading retailers including Marks and Spencer, IKEA and Toys R Us.

For more information please contact the Tesco Press Office on
01992 644645

We are a team of over 500,000 people in 12 markets dedicated to bringing the best value, choice and service to our millions of customers each week. Our core purpose is to make what matters better, together.


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