Tesco launches industry-leading price comparison coupon

Tesco will tomorrow launch the UK’s first automatic price comparison coupon covering both branded and own label products.

Tesco will tomorrow launch the UK’s first automatic price comparison coupon covering both branded and own label products.

Price Promise compares the overall cost of a basket of branded, own label and fresh food groceries and matches the prices against the same or equivalent products from Asda, Morrisons and Sainsbury’s.

If the basket would have been cheaper elsewhere, a coupon for the difference in price, up to a maximum of £10, will be issued automatically to the customer at the till, when they receive their shopping receipt. customers will receive their coupon by email.

According to Kantar data, around 50 per cent of the average UK shopping basket consists of own label goods.


To ensure the price comparison is as comprehensive as possible, it will also cover promotions including "half price" and "buy one, get one free" offers at Tesco and at other supermarkets.

To qualify for Price Promise, customers must purchase a basket containing a minimum of 10 different products, at least one of which is comparable.

The own label comparisons include the Tesco Everyday Value range.

Chris Bush, UK Managing Director at Tesco, said:

“We’re working hard to build a better Tesco for our customers in the UK, and Price Promise is an important part of that. It gives our customers complete confidence that they won’t lose out by shopping at Tesco.

“We know that most of our customers already save money by shopping at Tesco.  On those few occasions where they could have got a better deal elsewhere, we’ll make sure we give them back the difference.

“We’re the first major retailer in the UK to compare our prices against the branded and own label prices of our competitors and give customers an automatic coupon for the difference. 

"Together with the Clubcard points our customers collect, Tesco offers exceptional value at a time when many families are watching the pennies.” 

The automatic Price Promise has been trialled over the last few months with customers in Northern Ireland, and the decision to launch nationwide follows their positive feedback.  Previously, customers were able to receive Price Promise coupons by logging on to the Price Promise website.


For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has more than 6,000 stores worldwide, employing almost 520,000 people in the 14 countries in which it operates.
Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.


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