Festive Forgetfulness: 9.8 Million Brits Leave Essential Items On The Shelf In Christmas Rush
22 December 2015
One in five Brits forget to pick up an essential item for Christmas Day, with one in ten having even forgotten the turkey.
- One in five Brits forget to pick up an essential item for Christmas Day, with one in ten having even forgotten the turkey
- Batteries, cranberry sauce and Christmas presents are the items most commonly forgotten in the lead up to Christmas
New research commissioned by Tesco reveals almost a third of Brits (30%) are struggling to juggle day-to-day responsibilities with the preparations for Christmas, resulting in one in five (20%) forgetting an essential item for the big day.
Batteries (32%), cranberry sauce (29%) and Christmas presents (22%) top the list of forgotten items, while nearly one in 10 Brits (7%) even forget to pick up the turkey! While batteries may be the item people are most likely to leave behind, the true disappointment lies in forgetting items essential to the main event, with people left disgruntled if presents (41%), the turkey (37%) and the Christmas tree (14%) are left out of the festivities.
The top 10 items Brits are most likely to forget in the rush before Christmas are:
1. Batteries (32%)
2. Cranberry Sauce (29%)
3. Christmas presents (22%)
4. Sellotape (18%)
5. Christmas crackers (13%)
6. Cling Film (12%)
=7. Gravy (9%)
=7. Sprouts (9%)
=7. Gift tags (9%)
=7. Bread sauce (9%)
The study also reveals the measures taken to avoid disappointment at Christmas, with over half (55%) writing a good old fashioned shopping list, followed by writing reminders in a diary (16%), electronic reminders in a phone or on email (16%) and the simple yet effective tactic of telling a partner to remind them (15%). However, a quarter of us (25%) throw caution to the wind, taking no precautions at all to ensure the essentials are in hand before the big day.
Tesco are also giving away three of the top 10 most commonly forgotten items – cranberry sauce, cling film and gravy – outside Glasgow Central, Manchester Piccadilly, Birmingham New Street and select London tube stations.
Simon Brady, Brand Director at Tesco, says: “We all know what a busy time of year Christmas can be so it’s no surprise a quarter of us leave the big Christmas food shop to the last minute and forget one or two items as a result. This festive season, we want to help make Christmas as easy and enjoyable as possible for our customers so we hope our ‘most forgotten’ list will help jog a few memories and ensure customers have got everything ready in time for the perfect Christmas.”
Notes to Editors
Tesco commissioned OnePoll, who carried out the survey research 21st October and polled 2,000 UK adults that celebrate Christmas
*9.8 million people is based on 20 per cent of 49 million adults in the UK aged 18 or over http://www.ons.gov.uk/ons/publications/re-reference-tables.html?edition=tcm%3A77-368259
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