Tesco gets set for ‘Party Food Fortnight’ with sumptuous Christmas range
16 December 2016
This weekend Brits are set to kick off the festive holidays with a bumper weekend of parties and gatherings, filled with canapés, sliders and other mini treats.
Reality TV fans in particular have helped turn this into a major social occasion.
So great is the appetite for luxurious party treats, that at Tesco nearly 75 per cent of all party food bought across the year is snapped up in the two weeks either side of Christmas.
During this period fans of the UK’s most popular reality TV shows - Strictly Come Dancing and The Apprentice as well as the BBC Sports Personality of the Year, gather together to hold viewing parties and events to enjoy the spectacle of the grand finales.
Tesco party food buyer Amelia Roberts explains:
“The finals of the Strictly Come Dancing and The Apprentice have become real focal points for parties and entertaining in December.
“We sell three quarters of our Christmas nibbles and drinks at this time and we know that guests expect to see a spectacle on their plates as well as on screen.
“Party food is often seen as a cheat treat over the festive season, so this year we have upped the luxury stakes with sumptuous delights like Mini Scallop Thermidor; Venison and Red Wine Pies, and Potato Wrapped King Prawns, we are confident that we have a range for any armchair reality show judge.
“This Christmas we’re helping hosts make their parties even better with affordable upmarket delicacies that are ready to serve in minutes.”
Other key treats this year at Tesco include finest* 8 Katsu Chicken Curry Spring Rolls, finest* Brie and Cranberry Parcels, Prawn and Crab Baskets, finest* 12 Souflettes,10 King Prawn Toast, Belgium Chocolate Profiteroles, and 12 Mini Cheesecakes.
Note to editors:
The value of the UK chilled and party food markets is estimated to be worth more than £160m a year.
Tesco launched its first party food range in 2004 with 10 items such as potato wedges and prawns in filo pastry.
Tesco now has more than 100 products in its chilled and frozen party food ranges with the most popular being:
- finest* 10 Tempura Prawns
- finest* 12 Steak and Ale Pies
- finest* 10 Prawn Toast (Frozen)
- 10 Banana Fritters (Frozen)
- 6 Loaded Potato Skins with Cheese & Bacon
- 10 Chicken Kebab Selection
- finest* 10 Thai Chicken Skewers
- 60 Piece Indian Platter (Frozen)