F&F Commit to CoppaFeel! #BraHijack Campaign
9 February 2016
Tesco is the first supermarket to commit to CoppaFeel!’s #brahijack campaign. The potentially life saving bra labels, which remind you to check your boobs, have been introduced into the backs of F&F’s co-ordinate and everyday lingerie ranges available both online and in over 600 Tesco stores nationwide.
CoppaFeel’s CEO Kris Hallenga said:
"We’re super excited that F&F have committed to #BraHijack. Their nationwide reach to women is amazing and we can’t wait for the lingerie to drop into stores and help spread our boob checking message."
F&F’s Head of Buying for Essentials Rosie Robbins said:
“We are really excited to be supporting the CoppaFeel! #brahijack campaign – it’s incredibly important women check themselves regularly for breast cancer because it really does save lives. These little reminders have huge potential to make a real difference in the fight against breast cancer.”
Breast cancer currently affects 1 in 8 women in the UK and unfortunately over 5% of breast cancers are detected too late. That’s a huge number. If found at an early stage, it is treatable and even beatable. The aim of #BraHijack is to build boob checks into our daily lives so we know what to look out for. CoppaFeel! are seizing the opportunity to ensure every woman has the best chance of surviving this disease - educating them when young, to instill lifelong healthy habits that will potentially save them in years to come.