Lunchtime dining habits changing as demand for on-the-go leafy salads triples
9 June 2016
A record number of Brits are forgoing the traditional lunchtime sarnie and are choosing a salad option instead, latest retail figures can show. In the last year demand for leafy salads has rocketed with Tesco sales rising by nearly 300 per cent.
Across the UK market that’s an extra 3.1 million leafy salads bought by shoppers in the last 52 weeks compared with the same period the year before.
As a result of the growing demand for foods with health benefits Tesco have revamped their ready-to-eat-salad range this week.
Tesco food to go buyer Helen Dwyer explained: “In the last year we’ve seen a major change in the dining habits of lunchtime shoppers with increasing numbers now looking for a more balanced, nutritious light meal.
“Customers are attracted to the vibrant colours of green lettuce and broccoli, yellow peppers and purple beetroot as a signifier of freshness and health.
“They are looking for a balanced dietary offering and the health benefits you get from seeds like chia and spelt, and ancient grains as well as good protein.
“Interestingly, we are also seeing a change in the salad buying demographic with customer research revealing that more male shoppers are now seeking out a healthier lunchtime snack.”
Tesco has worked with top chefs to revamp our range and have brought in delicious and nutritious salads such as salmon and wheat berry; superfood grains; Thai chicken with spiralised vegetables and Moroccan inspired cauliflower couscous.
Despite the growing demand for leafy salads Britain’s favourite lunchtime snack is still the sandwich which accounts for nearly 80 per cent of ‘on the go’ retail sales in the UK.
But in the last three years demand for healthy salads has virtually doubled every year and it is now the fastest growing area in the food-to-go market.
Note to editors:
The full list of new Tesco salad lines is as follows:
|Bagel Thins - Chicken and Red Pepper Pesto||£2.20|
|Bagel Thins - Houmous & Harrissa Roasted Vegetables||£2.20|
|Spelt Flatbreads - Goats Cheese with Roasted Butternut||£2.60|
|Spelt Flatbreads - Habenero Chicken Salsa & Sour Cream||£2.60|
|Five Spice Duck & Crunchy Vegetable Flatbread||£2.60|
|Omelette Wrap - Wiltshire Ham and Egg||£2.35|
|Emerging Health Salads|
|Flatbread Salad - Tandoori Chicken and Lentil||£2.80|
|Grain Salad Pots - Superfood with Nuts Grain Salad||£2.50|
|Grain Salad Pots - Moroccan Cauliflower Cous Cous and Wheatberrry||£2.50|
|Spicy Chicken, Butternut Squash and Giant Cous Cous Salad Bowl||£3.00|
|Chargrilled Chicken with Roast beetroot & Wheatberry Salad Bowl||£3.00|
|Italian Mozzarella & Bean Salad bowl||£3.00|
|Spiral Veg - Carrot & Courgette with Chicken & Vietnamese Dressing||£3.00|
|Pulled Beef, Kale and Broccoli Salad||£3.00|
|Feta & Nut Salad||£3.00|
|Salmon and Wheatberry Salad||£3.00|
|BBQ Blackened Turkey, Bean Salad||£3.00|
|Super Green Plain Chicken Salad||£3.00|
|Finest Persian Chicken & Pomegranate Salad||£3.50|
|Finest Smoked Mackerel & Beetroot Salad||£3.50|
|HL Sandwich - Chicken and Hickory BBQ Sauce||£2.20|
|HL Thins - Cottage Cheese and Chive with Smoked Ham||£2.00|
|HL Thins - Chicken with Middle Eastern Dressing||£2.00|
|HL Turkey and Pastrami Sandwich||£2.20|
|HL Italian Chicken with Peppers and Basil Sandwich||£2.20|
|HL Japanese Tuna Raman style salad||£2.80|
|Indulgence Street Food|
|Big Eat - Sweet Potato & Mixed Bean Tortilla||£2.60|
|Big Eat - Mexican Chicken & Red Pepper Slaw Tortilla||£2.60|
|Brazilian Spicy Pork Folded Flatbread||£2.60|
|Lebanese Shawarma Chicken and Houmous Folded Bread||£2.60|
|Pulled Beef Salad Flatbread||£2.80|
|Mexican Chicken Salad Flatbread||£2.80|
|Smokey Sticky Chilli Beef & Chipotle Slaw Brioche Bun||£2.60|
|BBQ Whole Hog Brioche Bun||£2.60|
|BBQ Beef Burrito Bowl Salad||£3.50|
|BBQ Pulled Pork Mac 'n' Cheese||£3.50|
|Free From Rolls|
|Free From Chicken & Bacon Roll||£2.35|
|Free From Egg Mayo Roll||£2.35|
|Finest French Brie & Red Grape Chutney Roll||£3.00|
|New Flavour Sub|
|Chicken Tikka Sub||£2.35|
|Tuna Crunch Sandwich||£1.00|
|Corned Beef Sandwich||£1.00|