Tesco backs new DVD and Blu-ray format for Disney’s Beauty and the Beast
17 July 2017
Tesco has joined forces with Disney in a move to revive interest in DVDs and Blu-ray with the launch of an exclusive new format of the latest blockbuster, Beauty and the Beast.
From Monday July 17 the supermarket will be stocking the stylish limited design called the Big Sleeve Edition.
The 12 inch vinyl sized sleeves house the discs and also features collectible art cards.
The cards, which are beautifully drawn characters and scenes from the film are created by acclaimed artist and designer Matt Ferguson, famed for movie artwork posters.
Two years ago, in a similar move, Tesco became the first UK supermarket to champion the vinyl album format revival which is now seeing its strongest demand for more than 25 years.
Tesco entertainment category spokesman Rob Wilson explains: “We believe Big Sleeves could be as effective in stimulating growth in DVD’s and Blu-ray, as limited editions have been in reviving vinyl.
“These formats look fantastic and have great collectability, as well as being perfect gifts. They really offer customers something different to digital and streaming versions.”
The Beauty and the Beast Big Sleeve will be available in over 400 stores and online on Monday July 17, priced at £25.
Tesco has already trialled the Big Sleeve Edition with a few releases across a handful of stores in order to gauge customer reaction which has been extremely positive.
Successful trials of the Big Sleeve format have included Doctor Strange, Rogue One: A Star Wars Story and Finding Dory.
Tesco will continue to work with Disney on future Big Sleeve exclusives with one of the year’s most popular films, Guardians of The Galaxy 2 set to be the next release.