Humble haggis now more popular than ever before in England and Wales
25 January 2018
Demand for Scotland’s famous dish haggis has begun rocketing in England and Wales all year round.
After being approached by customers, Tesco last year ran a trial to start selling haggis in English and Welsh stores all year round for the first time ever.
And the move has clearly been well received by shoppers with demand increasing by more than 60 per cent in the last year.
Sales are set to soar even more over the next few days when Scotland and the rest of the UK celebrate Burns Night, which takes place today (Thursday Jan 25), in honour of the life and poetry of the Scottish poet Robert Burns.
Tesco Scottish fresh food buying manager James Lamont said:
“Until last year we only ever sold haggis south of the border for major Scottish celebration days such as Burns Nights and St Andrew’s Day.
“But there was such a clamour for it that we ran a trial to stock it all year round and it’s become really popular, with England and Wales now accounting for more than 40 per cent of the UK’s haggis sales.”
Tesco’s Haggis range includes tradition, vegetarian and Gluten Free. It also stocks more than 1,400 national and regional Scottish food and drink products in stores around the UK.
Notes to editors
To celebrate Burns Night, selected Tesco stores in Scotland are also offering customers the opportunity to sample local products such as haggis, whiskey and Irn Bru.
This week’s dates include: Thursday 25th January – 2737 Inverness Extra 12:00am – 7:00pm