It’s Pimm’s O’Clock in the Tesco freezer aisle
20 July 2018
It’s the coolest news of the summer – classic English drink Pimm’s is to be launched on British high streets as an ice lolly.
Pimm’s POPS, which contain just 32 calories, will be exclusively available at nearly 700 Tesco stores across the UK.
The move should please the UK’s growing army of adult ice lolly fans as in the last year demand has grown by 10 per cent.
Tesco ice cream buyer Sonia Morland said:
“These refreshing ice lollies are a guilt-free treat and represent a glass of Pimm’s in frozen form.
“With the present heatwave showing no end we think this great tasting ice lolly is set to be a hit at BBQs for the rest of the summer.”
Tesco has partnered with market leader POPS who have previously produced licensed products for both Fever-Tree and Fortnum & Mason.
The lollies have an ABV alcoholic rating of 4.3% per popsicle and will only be on sale to adults aged 18 and over - information that is written on the product itself.
And similar to alcohol, the lollies will indicate that the buyer needs to have ID to show they are aged 18 or over.
Earlier this year Tesco launched Halo Top, a healthier ice cream that has gone on to become a best seller in America after launching there just five years ago.
The Halo Top range has between 280-360 calories per one pint pot, and despite only launching five years ago is now amongst America’s top selling ice creams.
And two years ago the supermarket launched the UK’s first ever watermelon ice lolly – the first 100 per cent fruit lolly treat.
The limited edition Pimm’s POPS, which will cost £2.50 for a pack of two 80ml lollies.