Green-minded Brits create record demand for vegan eco-cleaning products
4 March 2019
Veganism isn’t the only way that Brits are becoming increasingly eco-conscious – demand for vegan household cleaning products are at a record high.
In the last year demand for eco-cleaning products, that are environmentally-friendly and not been tested on animals, has rocketed with Tesco seeing more than an 80 per cent rise in sales.
Besides being better for the planet many of these products are also being bought because more Brits now look for cleaning fluids that are kinder to their skin.
According to recent studies:
· Nearly 40 per cent of UK households restrict their use of cleaning products due to skin conditions or allergies*
· 25 per cent of UK consumers suffer from skin disease such as eczema, dermatitis or psoriasis**
Tesco household goods buying manager Will Etherington said:
“Brits are becoming more aware not only of what they put in their bodies but also on and around their bodies.
“Demand for eco-cleaning products in the UK is at an all-time high with social media helping to make people more aware of how they can protect the planet through informed choices that start in their homes.
“Using greener cleaning products which are made from plant-based ingredients and not the commonly used petroleum can make a considerable difference to both the environment and to the planet’s energy resources.”
As a result of the growing demand Tesco has worked with top eco-cleaning product manufacturer Method to co-create a vegan range called Method Naked which are all fragrance free and have not been tested on animals.
Included in the range which launched last month are a washing up liquid, hand wash, hand wash gel and multi-purpose surface cleaner.
Added Tesco’s Will Etherington:
“Customers told us that they wanted eco-cleaning products but that they had to be effective and easily available from a manufacturer with strong green credentials.
“They also wanted complete transparency on how they are produced, the ingredients they contain and the impact they have on the environment and their families.”
Since going on sale a year ago the Method Naked range has grown by more than 70 per cent.
* Source - PAD Consumer Segmentation Research 2018
** Source – Annals of Nutrition and Metabolism 2015 and Psoriasis Association