Tesco to donate unsold Valentine's Day flowers to local good causes
12 February 2019
Tesco is to give its unsold Valentine’s Day flowers and bouquets away to good causes this year to make sure not a single stem goes to waste.
Despite high demand for bouquets in the run up to Valentine’s Day, some stems and bunches will inevitably remain unsold despite being reduced, and could be thrown away.
This year though, the supermarket will work with food redistribution charity, FareShare, to make sure any unsold blooms get to people and groups who will enjoy them. Tesco already works with the charity on their surplus food programme, Community Food Connection, which links local charities and community groups to their stores.
Following Valentine’s Day, FareShare volunteers will visit Tesco stores to collect the flowers and deliver them to some of the 7000 charities and community groups FareShare works with. Even though they are slightly past their sell by date, they will still last for five more days.
Tesco Head Florist, Michelle Buck, said:
“No-one wants to see these beautiful flowers go to waste so we’re delighted that this year we’re going to find them deserving homes. We already work with FareShare to redistribute surplus food so it was the natural thing to do to work with them to give some Valentine’s joy to those who deserve it most.”
FareShare Chief Executive Lindsay Boswell said:
“The meals that charities make with surplus food from Tesco support thousands of vulnerable people, many of whom are struggling with food poverty, illness or loneliness.
“Flowers always lift us up, and these Tesco blooms will brighten up the tables of many charities and bring smiles to the faces to the people enjoying what might be their only hot meal of the day.”