PLC |

Tesco to offer free fruit and veg to 500,000 Healthy Start families

  • £1 coupon added to all weekly Healthy Start vouchers over the winter 
  • Additional £4m Christmas food donation to FareShare, bringing total charity food donations to more than £60m in the last year 

Tesco is expanding its food donation programme to help families eat more fresh fruit and vegetables over the winter. From November 16th, the supermarket will give any of the 500,000 families who use the weekly Healthy Start vouchers a £1 coupon to spend on fresh and frozen fruit and vegetables. Every time a customer hands over their vouchers at the checkout, they will automatically receive the money-off coupon to redeem off their next shop. 

Marcus Rashford’s Child Poverty Task Forceof which Tesco is a member, icurrently pressing the government to increase the value of the Healthy Start vouchers to £4.25 per week (from £3.10). 

Healthy Start is a government scheme to improve the health of low-income pregnant women and families on benefits and tax credits. Under the scheme, eligible families are provided with vouchers every week to spend on milk, fresh, frozen, and tinned fruit and vegetables, fresh, dried, and tinned pulses, and infant formula milk.   

In addition to funding the £1 coupon, Tesco is donating an additional £4million of food to FareShare to support it through the current period of record demand.  Combined with its regular food donations through its Community Food Connection scheme, Tesco has made food donations worth more than £60m in the last year. Earlier this year, the supermarket provided £15m of food to FareShare and the Trussell Trust to support those who needed help at the start of the pandemic.    

Jason Tarry, Tesco UK & ROI CEO, said: Right now, many families are facing hardship as a result of the pandemic and we want to help by providing nutritious food to those who need it. In addition to topping up the Healthy Start vouchers by £1 each week, we’re providing an extra £4m of food to FareShare in the run up to Christmas, on top of our regular monthly food donations, to support food banks and community groups with vital supplies at a time when so many people are relying on them.” 

Marcus Rashford, said: "We all have a role to play in the community and I'm thrilled that another one of the Taskforce members has proactively stepped up to support our most vulnerable in their time of need. Increasing the value of the Healthy Start vouchers is a key ask of this Taskforce but in the true spirit of togetherness, and with true understanding of need, Tesco has not waited for action but, instead, has taken action. I'm extremely grateful as this move will make a big difference to the lives of nearly 500,000." 

Lindsay Boswell, chief executive at FareShare, said: “Demand for food has more than doubled at FareShare as a result of the pandemic and 90% of the charities we serve expect demand to remain the same as crisis levels or increase through the winter. That’s why we are so grateful to Tesco for helping us to support families in need and the extensive support they are offering which will make a big difference to so many people’s lives during the tough winter months ahead.” 

Henry Dimbleby, independent lead, National Food Strategy, said: “The problem of food poverty is real and serious, and the pandemic is only increasing that pressure. That’s why one of the recommendations of the National Food Strategy is for the government to increase the value of the Healthy Start Vouchers – a great way to help children get the fruit and vegetables they need to thrive.  At such a critical time, it is wonderful news that Tesco is stepping in to help their customers directly.” 

Tesco is a member of the Child Poverty Task Force, formed by Marcus Rashford, and continues to support his campaign for free school meals for every child that needs them, at any time.  

  

Ends 

   

NOTES TO EDITORS: 

The coupon can only be used in-store.  

For information and to check eligibility for Healthy Start vouchers: https://www.healthystart.nhs.uk/healthy-start-vouchers/  

The £1 coupon will be available in EnglandWales and Northern Ireland.  An electronic version will be made available in Scotland which uses on online version of Healthy Start vouchers.   

Members of Child Poverty Task Force, including Tesco, endorse the following three policy recommendations of the National Food Strategy:  

  1. Increasing the value of the Healthy Start vouchers to £4.25 per week (from £3.10) and expanding into all those on Universal Credit or equivalent, reaching an additional 290,000 pregnant women and children under the age of 4 
  2. Expansion of free school meals to every child from a household on Universal Credit or equivalent, reaching an additional 1.5 million seven to 16-year olds 
  3. Expansion of holiday provision (food and activities) to support all children on free school meals, reaching an additional 1.1 million children 

Terms and conditions 

Healthy Start

  • To qualify, a Healthy Start voucher must be used to purchase Healthy Start qualifying items (milk, fresh, frozen, and tinned fruit and vegetables, fresh, dried, and tinned pulses, and infant formula milk) in a transaction.
  • One £1 off fresh and/or frozen fruit and/or vegetables coupon will be issued per qualifying transaction. If multiple Healthy Start vouchers are used in a qualifying transaction, only one £1 off fresh and/or frozen fruits and/or vegetable coupon will be issued.
  • Once issued, one coupon per qualifying product/ amount can be redeemed in a single transaction at time of purchase after discounts and promotions are applied
  • Coupons are valid for 4 weeks, starting from the date issued
  • The coupon has no cash redemption value and no change will be given
  • Valid in the UK and Isle of Man only
  • Offer only available in-store
  • Not redeemable through www.tesco.com.
  • Offer is subject to availability.
  • Copied, damaged and defaced Healthy Start coupons will not be accepted
  • Best Start customers shopping in England, Wales or Northern Ireland should present their Best Start card at the Customer Service Desk to receive a special offer promise voucher for £1 off fresh and/or frozen fruit and/or vegetables
  • Offer is valid until 28th February 2021
  • Coupons are and shall remain, property of Tesco Stores Ltd and are not valid for resale or publication

Best Start

  • To qualify, a Best Start card must be presented and used for a transaction where £1.00 or more is spent on fresh and/or frozen fruit and/or vegetables
  • One discount of £1.00 will be applied per qualifying transaction, at the time of purchase after discounts and promotions are applied
  • The discount has no cash redemption value and no change will be given
  • Offer only available in-store
  • Not redeemable through www.tesco.com.
  • Offer is subject to availability.
  • Valid until 28th February 2021

You may also like