Cool Britannia – shoppers set to break all time record ice cream demand this week

Brits stocking up for BBQ and outdoor food during the current heatwave are this week set to break the record for the amount of ice creams and lollies bought in a single week.

Tesco is gearing up for the record demand after shoppers nearly broke the all time ice cream sales record last week.

But with temperatures even hotter this week and set to hit 35C in some parts of Britain by the weekend it looks as if the record will be broken with more than nine million ice creams and lollies predicted to be sold.

Meanwhile there’s some great news from the supermarket to help people stay safe in the sun.

Oonagh Turnbull, Head of Health Campaigns at Tesco said: 

“As the nation prepares for a heatwave this week, we’re looking for ways to help our customers stay safe. Last year, Tesco took 20 per cent off the price of our Soleil sun protection range to cover the cost of VAT.

“We have held our prices on this range as we know that money is tighter for many families right now and it’s important that everyone can keep their skin safe this summer.”

And there’s also great news for cherry lovers after the supermarket stepped in to take surplus stock off British growers after an unexpected glut was created by the heatwave.

In order to help growers manage the surplus Tesco will be selling kilo boxes at the discounted price of £5.

As a result of the hot weather and high demand for BBQ style food and drink Tesco predicts it will this week (Monday till Sunday) sell:

  • Nearly 200,000 packs of plant-based sausages and burgers
  • More than 900,000 packs of BBQ meat
  • More than 800,000 packs of burgers
  • Nearly 2 million packs of sausages
  • More than 2.5 million packs of pre-packed fish 
  • More than 2.5 million iceberg lettuces 
  • More than 650,000 packs of Greek/salad cheese
  • Nearly 700,000 packs of rolls and baguettes
  • Nearly 3 million punnets of strawberries 
  • More than 9 million bottles/cans of beer 
  • More than 5.5 million bottles of wine 
  • 50,000 bottles of Pimms


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