Good news for parents - Top 10 toys for Christmas are more affordable than recent years

Great news for parents – the average price of the top 10 toys for Christmas chosen by experts at Tesco will be more affordable this year. 

In recent years, interest in electronic toys in particular has pushed the average price of a main Christmas gift for youngsters up to between £60 and £90. 

This year Tesco’s toy experts have chosen their top 10 based not only on current popularity and desirability but they have also factored in affordability too, to help parents during the current tough times. 

Although the toys are not in any particular order, there is one which is expected to create the ‘wow’ factor this Christmas – the Pokémon Sword and Shield Astral Elite Trainer Box which goes on sale in early November and is expected to be on many kids’ wish lists. 

Tesco Toys Category Manager Anne Borrett said: 

“We know times are really hard out there at the moment so our team of toy experts have created a top 10 list based on a number of factors that will not only put a smile on kids’ faces but also their parents’ and carers' too. 

Over the last few years we’ve seen a lot of more expensive hi-tech toys dominate the Christmas market. 

In the list there are toys for all budgets but more than half of them are priced between £30 and £45.”  

Tesco’s top 10 toys for this Christmas are as follows: 

Pokémon Sword and Shield Astral Radiance Elite Trainer Box £42.50

This brand new Pokémon toy is their latest collector’s set and features collectable cards, booster packs and much more.  

The Pokémon Sword & Shield—Astral Radiance Elite Trainer Box includes everything a player needs to outshine the competition in battle!  

Barbie Chelsea Playhouse £60

The Barbie Chelsea doll and her friends have their own playhouse with three levels so there are many play spaces plus a transformation area that unlocks secret play areas. 

Miraculous Switch N’ Go Scooter £43

Race around Paris with Miraculous Ladybug on her Switch N’ Go Scooter. The transforming scooter comes with a 26 cm replica doll of the popular kids’ TV cartoon heroine. 

Zuru Smashers Dino Island Giant Skull £37

Break into the skull to discover 30 hidden surprises while searching through candy cotton foam and super stretchy slime in this epic adventure for ages three and over. 

LEGO Super Heroes – I Am Groot £45

Kids get to build their own version of the Baby Groot model figure from the Marvel Studios Guardians Of The Galaxy Vol 2 

Marvel Studios 3D Puzzle – Iron Man’s Helmet £30

Marvel fans can build this fantastic three dimensional puzzle version of the superhero’s helmet. 

Cocomelon Boo Boo JJ Doll £43

The Cocomelon Boo-Boo JJ Plush is designed to teach kids aged 2-3 years that mishaps are ok. The toy teaches youngsters how to make JJ feel better when a mishap happens. 

LEGO Super Hereos Batmobile £90

Inspired by the latest version of the Batmobile from the 2022 The Batman film, this toy will offer kids a thrilling challenge to build a true to life model of the famous car. 

Fisher Price DJ Bouncin' Beats £45 

A musical learning toy to allow youngsters to have interactive fun with colourful lights, motorised action and more than 75 songs, sounds and phrases that teach the alphabet, counting, colours and much more. 

Squishmallows (7.5” Plush) £9

One of the most popular toys in recent years, the Squishmallow is a cuddly plushie toy that comes in many designs and themes with new versions being released every month. 

Tesco’s Half Price Toy Sale which started at the beginning of October runs until Nov 2. All toys in the sale have been discounted by 50 per cent with some costing as little as £7.50 when bought with a Tesco Clubcard.  




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