Organic September at Tesco

Tina Moore

Brand Manager
Welwyn Garden City

27 Sep 2016

Celebrating organic produce and supporting the #OrganicUnboxed campaign.

This Organic September we've been working with the Organic Trade Board (OTB) to give our customers a special organic thank you.

The OTB are running an #OrganicUnboxed campaign showcasing organic products. Specialist chefs and food bloggers have been supporting the campaign. I think it's a great idea to bring this to our customers.

So we're giving surprise organic parcels to customers who regularly buy our Tesco organic products. The boxes contain a range of organic goodies to help people create a tasty organic meal. The OTB’s campaign challenges people to create their own recipe. We thought we'd give our customers a little extra help with a specially created organic recipe. Designed by The Petite Cook, the dish uses all the contents of the Tesco box and showcases our range of organic products. There's also a contribution from our friends at Yeo Valley.

The OTB #OrganicUnboxed campaign launched earlier this year. Nutritional health coach and author Madeleine Shaw, celebrity chef Tom Aikens and top food blogger Helen Graves created a range of organic recipes. The campaign shows the benefits of organic and the tasty meals that can be made with organic products.

Tesco is supporting Organic September and thought the unboxed campaign worked perfectly with this. It provides a unique way for us to say thank you to our organic customers. We hope we can inspire them to cook with organic more often. I want to encourage our customers to try everything organic we have to offer at Tesco.

We're proud to support organic this September. I think the unboxed campaign provides a great way to support some great producers and suppliers.

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