Tesco takes another step to reduce food waste through action with suppliers
14 March 2016
Programmes by Jamie Oliver and Hugh-Fearnley Whittingstall, among others, have helped highlight how food gets wasted throughout the supply chain – and how vegetables that may not be perfect on the eye, but are just as good to eat, can end up going to waste.
\r\nThe interest in wonky veg is good news for our customers, good news for suppliers and great news in the fight against food waste.
\r\nOur new Perfectly Imperfect range will begin with potatoes and parsnips and we plan to add a number of other fruit and vegetables over the course of the year. I’m delighted to say the range is grown on British farms and will be available in 250 of our large stores.
\r\nOur overall approach has always been to make as much use of the edible crop as possible and we’ve included produce of different shapes and sizes in our Everyday Value range for many years. We’ve also been working in partnership with our farmers, growers and producers to stop good food being thrown away in other ways. The main way in which we manage products which fall outside our specifications is through food manufacturing. We are helping to create strong and stable demand for products like these by linking our growers with our ready meal and frozen food suppliers – for example, we are supporting our potatoes supplier, Branston, to supply one of our manufacturers, Samworths, who make mashed potato – creating jobs and helping to reduce food waste.
\r\nWe hope our Perfectly Imperfect range will be another little help that makes a big difference.
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