Brand Manager Tesco Finest
2 Jun 2016
BGT finalists The Neales release a charity single for Father's Day in support of Tesco's partnership with the British Heart Foundation and Diabetes UK.
Last year, my two brothers and I did something special for our dad, by joining him on stage to sing as The Neales, when we auditioned for Britain’s Got Talent. For context, the last time I had tried to sing in public before that audition, I was 14 years old auditioning for the school play and I cried because I ‘couldn’t do it’. I certainly never considered myself a singer! However, by sticking together as a family, we made it all the way to the live final, making television history along the way by moving Simon Cowell to tears live on television.
This year, for Father’s Day and thanks to Tesco colleagues, The Neales are being given a chance to do something special for all dads across the nation, by raising valuable money and awareness of two conditions that effect millions of dads; heart disease and diabetes. We are doing this through the release of our self-penned debut single, ‘I’ll Be there’ with all proceeds going to Tesco’s National Charity Partnership. Having nearly lost our own dad (and now band member) in 2006 to a serious heart attack, my family really does know the importance of the work the National Charity Partnership does in raising money and awareness for the British Heart Foundation and Diabetes UK.
The song we have written is about making a commitment to always be there for someone you love, no matter what. A sentiment we feel is spot on for Father’s Day. We’ve designed the CD front cover to be a Father’s Day gift that you can personalise for your dad, by signing your name on the dotted line, reaffirming that commitment. We hope that customers and colleagues will support Tesco National Charity Partnership, and make a commitment to always be there for a special Dad in their life, by buying the single for £1 after its release on Friday 10th of June.
Each little purchase of the song will help us towards putting a meaningful message at #1 in the UK charts for Father’s Day. We know we’re music chart underdogs (and in truth, we quite like that), but harnessing the power of 300,000 Tesco colleagues gives this song a real chance of getting to number one. Not only will this raise a huge amount of money for the National Charity Partnership, but it will also be a triumph of the collective spirit and heart of Tesco; something everyone within the business can be super proud of.
With a little help this Father’s Day, together we can let all dads know, whether they are still with us or not, someone will always be there with them.