Christmas dinner pizza to go on sale across the UK

29 Nov 2011

What do you get when you cross the UK’s most popular dish with the most celebrated dinner event of the year? Christmas dinner pizza, of course!

What do you get when you cross the UK’s most popular dish with the most celebrated dinner event of the year? Christmas dinner pizza, of course!

And tomorrow, (Monday November 28) Tesco will launch its first ever Festive Feast pizza featuring turkey, sage and onion stuffing, sausage, smoked bacon and mozzarella cheese.

The arrival of the festive treat should be heralded as good news to the UK’s ever growing army of pizza fans, who recently made the dish the most popular in the UK.

Tesco’s chilled food range developer Louise Sampson, who created the pizza, said: “We set out to create a pizza for all those people who simply can’t wait until Christmas Day for the festive feast and wanted a sneak taste beforehand. We have a created a pizza worthy of the big occasion with a stonebaked thin base which allows the toppings to take centre stage.”

In the last year Brits bought a total of 466 million pizzas from UK stores compared with 154 million curries. (Kantar Worldpanel August 2011).

So great is the UK’s appetite for pizzas that Tesco has spent the last 18 months totally overhauling, upgrading and increasing the choice in its range to replicate the quality and variety expected of an Italian restaurant.

Tesco now sells a staggering 119 different pizzas in chilled and frozen varieties.