Class of 2011 Put Tesco school uniforms to the test

20 Jul 2011

A class of 28 primary school children and their parents recently put Tesco school uniforms through a month of rigorous testing. Tesco asked class 3SW at Whitehill Junior School in Hitchen, Herts, to put its core range of schoolwear through its paces ahead of the back to school season.

A class of 28 primary school children and their parents recently put Tesco school uniforms through a month of rigorous testing. Tesco asked class 3SW at Whitehill Junior School in Hitchen, Herts, to put its core range of schoolwear through its paces ahead of the back to school season.

Tesco handed the parents and children, ages 7–8, a complete school uniform and asked them to challenge the fit, comfort and quality of each piece. The Class of 2011 research project was designed to find out what the children liked and disliked about the uniforms and to understand more about parents’ purchasing priorities when thinking about where to buy their children’s schoolwear.

Alan Wragg, Technical Director for clothing said; “It’s a great opportunity to test our uniforms with a whole class of active children and get useful feedback from both the parents and children about Tesco clothing. We are really pleased with how our schoolwear performed with quality and fit getting top marks. We also have some valuable feedback on how we can make some uniform pieces even better.”

Research with the mums and dads found their main priorities to be fit, quality, easy care, value for money and availability. Tesco’s adjustable waists on skirts and trousers were a big hit and the non-iron, dirt defense was seen as essential by many parents.

As a mum said; “Non-iron, easy care makes my life easier. There are better things I want to do with my time other than ironing!”

Having the option of being able to buy uniforms all year round at Tesco.com/clothing was also popular, as one dad said; “Being able to top up all year round is really important for our family. It helps avoid the back to school rush and it is easy to buy online.”

Tesco also asked the children of 3SW what they thought of the uniforms and here is what some of the children said:

Jamie, 8, favourite lesson is science, rated the uniform 9 out of 10. Jamie said the polo shirt was the best as it was a nice colour and ‘cooler’ than his other one, but he found the sweatshirt a bit too warm!

Rosie, 8, likes to play running games in the playground and enjoys science. Rosie gave Tesco uniforms 8 of 10. She said the socks were her favourite item as they were nice and soft.

Phoebe, 8, likes art best and loves playing hopscotch. Phoebe said the uniform was really comfortable, especially the skirt – and gave the uniform a total of 8 out of 10.

Louis, 8, said geography is his favourite lesson and loves to play hide and seek. Louis thought the jumper was nice, warm and soft, but the socks could be a bit thicker. He gave a total score of 8 out of 10.

Saffron, 8, likes playing ‘Mums & Dads’ in the playground and enjoys maths in class. Saffron thought the polo shirt fitted her really well – but felt her shoes could have fitted better. She scored the uniform 7 out of 10.

Bruce, 8, enjoys football and maths. Bruce said he didn’t dislike anything about the uniform and gave it 9 out of 10. His shoes were his top choice as they fitted well and were really comfortable.

 

Overall Tesco uniforms received excellent feedback from the children and parents at Whitehill Junior School, with quality, comfort and fit rating highly. The back to school team will also use all the feedback, comments and learnings from the testing when developing next year’s range.

Alan Wragg said; “It is clear that fit and comfort is number one for the children, while durability, value and easy care are vital qualities for mums and dads.

It is important to get school uniforms right and Tesco has worked hard to offer customers the best possible quality with more ingenious benefits and clever ‘stay smart’ solutions than ever before – while of course offering the best value for money.”

-ends-

Notes to Editors:

To view a short film of the children and some of the parents testing the Tesco school uniforms at Whitehall Junior School.

go to  www.tesco.com/clothing

Product testing

Product testing for the Tesco Value range conforms to the British and European Testing Standards and includes:

  • Abrasion testing:  Ensures the fabric fulfils the wear & tear requirements
  • Dimensional stability:  Tests the garments shape does not significantly alter after washing
  • Colour fastness:  Tests the fabric’s colour to ensure minimal colour changes occur after the required exposure to light & washing

Uniform recycling

Tesco offers clothing banks in selected stores to encourage parents to recycle old school uniforms.  Old school uniforms collected in the clothing banks are donated to several charities and the money raised will then be used to support good causes.

Buy One, Give One

Tesco’s successful Buy One, Give One school uniform donation scheme is about to launch in stores and online for the third year. For every skirt, trouser or two pack of Fairtrade cotton polo shirts bought from our ‘You Buy One, We Give One’ range this summer, Tesco will donate a complete uniform to a child in Kenya, Sri Lanka or Bangladesh.

Prices of the tested uniforms:

BOYS & GIRLS SWEATSHIRT

FROM £3.00

BOYS 3PK POLO SHIRT

FROM £3.00

GIRLS CORE PLEAT SKIRT

FROM £3.00

BOYS PLEAT FRONT TROUSER

FROM £3.00

SOCKS GIRLS AND BOYS 7 PACK

FROM £4.00