Exotic pink and yellow mushrooms to go on sale across the UK

22 Jul 2011

Exotic pink and yellow mushrooms are to liven up what traditionally is one of the dullest areas of the vegetable aisle when they go on sale across the UK next week.

Exotic pink and yellow mushrooms are to liven up what traditionally is one of the dullest areas of the vegetable aisle when they go on sale across the UK next week.

However, these mushrooms are not grown in some far flung part of the world but in a small village just outside of Southport, Lancashire.

And they are set to further boost demand for gourmet mushrooms which have become one of the fastest growing areas of the UK’s fresh produce market.

In the last 12 weeks alone demand for exotic mushrooms has rocketed by 55 per cent as more retailers begin to stock them.

The mushrooms, which are officially called Pink Oyster and Yellow Oyster will be sold by Tesco and will go on sale at 200 stores across the UK.

Said Tesco mushroom buyer Simon Mandelbaum: “These mushrooms are so vividly coloured they literally stop people in their tracks and do a double-take.

“Parents will love them as they should add a lot of interest to mealtime for kids and help encourage them to eat their vegetables.

“Not so long ago gourmet mushrooms were still the preserve of real foodies and could generally only be found in specialist shops.

“Over the last few years that has changed and TV celebrity chefs such as Nigella Lawson, Gordon Ramsay and Marco Pierre White have featured them in their programmes and they have started to go mainstream.”

The mushrooms are produced by specialist grower Smithy Mushrooms who are based in Ormskirk, Lancashire and who have been growing exotic varieties for 20 years.

They originate from the tropics and both have a mild creamy flavour and velvety texture.

Oyster mushrooms are high in nutrients. According to a study published in "Food Chemistry," oyster mushrooms contain significant levels of zinc, iron and potassium, calcium, phosphorus, vitamin C, folic acid, niacin, and vitamins B-1 and B-2.

The study concluded that consuming oyster mushrooms as part of a healthy diet contributes to recommended nutritional requirements.

The mushrooms will be sold in a special pack along with another exotic variety pioppino and cost £1.59 per pack.