Indian summer creates soaring demand for BBQ food this weekend

30 Sep 2011

Brits are gearing up for the biggest ever autumn BBQ bonanza this weekend thanks to the promise of the warmest end to September since 1895. Forecasts for temperatures reaching 29C have set up the weekend as one of the biggest outdoor parties of the year with Brits already stocking up on food and drink. Sales started earlier in the week and Tesco has ordered in extra BBQ food to cope with the high demand expected this weekend.

Brits are gearing up for the biggest ever autumn BBQ bonanza this weekend thanks to the promise of the warmest end to September since 1895.  Forecasts for temperatures reaching 29C have set up the weekend as one of the biggest outdoor parties of the year with Brits already stocking up on food and drink.  Sales started earlier in the week and Tesco has ordered in extra BBQ food to cope with the high demand expected this weekend.

Tesco meat, fish and poultry senior customer manager Jo Wren said: “The glorious weather that has been predicted for the weekend has created a real feel good factor in the anticipation of what could be the biggest barbecue parties of the year.  Brits are famous for their love of barbecues and a lot of people will be in their gardens determined to make up for the lack of sunshine over the last few months.

“We have already seen rising sales through the week of typical outdoor fare such as burgers and sausages but this weekend could see the biggest ever UK autumn demand for barbecue foods.  Shoppers will also be able to find many food and drink items on sale as part of our recent Price Drop.”

Over the next three days Tesco expects to sell:

-- 3.5 million sausages
-- 550,000 burgers
-- 1 million pots of potato salad and coleslaw
-- 10 million bottles and cans of beer
-- 3 million bottles of wine
-- 500,000 tubs of ice cream
-- 3 million ice lollies
-- 600,000 iceberg lettuces
-- 2 million peppers
-- 850,000 cucumbers
-- 550,000 packs of sweetcorn

Tesco used its unique weather prediction system in order to make sure it got enough BBQ related products on shelves before the good weather arrived early this week.  It has a special team of data experts who draw on weather and shopping patterns in 12 regions across the UK over the last three years.  The system can accurately calculate how much sales change in a region for every degree of temperature and every hour of sunshine.

ENDS

Note to editors:

Several BBQ food and drink items are included in Tesco’s recent Price Drop.

Some examples are:

-- Loose peppers that were 70p are now 63p
-- Ice lollies that were £1 a pack are now 90p
-- Tesco Chablis was £7.99 and is now £7.65
-- Gallo White Zinfandel was £6.48 and is now £6.29
-- Budweiser beer was £1.79 a bottle and is now £1.62
-- Salad tomatoes were £2 and are now £1.20
-- Iceberg lettuce was £1 and is now 88p