Life is a piece of cake for Zoe after winning TV dessert contest

15 Sep 2011

Welsh amateur cake-maker Zoe Williams has hit the big time after winning a major TV dessert competition which will see her creation on the shelves of Tesco. Today 1.2 million viewers around the UK watched Zoe beat two other finalists on ITV’s flagship daytime programme, This Morning. And the prize of the This Morning Dessert Competition couldn’t be more prestigious – having her winning recipe sold across the UK at Tesco, with all profits going to charity.

Welsh amateur cake-maker Zoe Williams has hit the big time after winning a major TV dessert competition which will see her creation on the shelves of Tesco.  Today 1.2 million viewers around the UK watched Zoe beat two other finalists on ITV’s flagship daytime programme, This Morning.  And the prize of the This Morning Dessert Competition couldn’t be more prestigious – having her winning recipe sold across the UK at Tesco, with all profits going to charity.

Zoe, 25, will also get her picture put on packaging and have her home made rhubarb crumble cheesecake tasted by millions of shoppers across the UK.  Said Zoe, from Caerphilly: “Winning the competition and getting my dessert sold in Tesco is beyond my wildest dreams as I only started properly baking eight months ago. I think every amateur chef dreams about getting their recipes being tasted by millions of people.”

Although Zoe baked for fun as a little girl, inspired by her gran’s fairy cakes, her interest in developing her childhood hobby came about purely by accident, quite literally!  Zoe said: “I recently went world travelling and while I was in Australia I was involved in a car accident. I’ve been off work recovering at home and in that time I borrowed a few cookery books from the local library and picked up on my old hobby. I’ve always loved cheesecake so I began experimenting with different flavour combinations and then began trying them out on all my friends and family.”

Zoe now has 70 different cheesecakes in her repertoire and has recently branched out into making cocktail inspired varieties such as white chocolate mojito; Irish cream; Tia Maria; and strawberry daiquiri.  Said Zoe: “The one I made for the competition was inspired by my granddad who grew his own rhubarb and made the most delicious rhubarb crumble.”

This Morning invited their viewers to bring their home-made desserts along to tasting roadshows in Manchester, Bristol and Edinburgh during August.  Tesco convenience food technical manager Dave Oliver joined This Morning chef, Gizzi Erskine, and celebrity foody and ex-Corrie star, Wendi Peters, on the judging panel.

Said Tesco’s Dave Oliver: “We tasted so many delicious treats and met some fantastic bakers up and down the country. We now look forward to championing Zoe’s fantastic cheesecake and making it for our customers. We know our customers love both cheesecakes and crumble.  They are two of our most popular desserts, so the combination of the two is such a great idea and it tastes delicious. We also loved the localness of Zoe’s entry, with its fresh British rhubarb.”

ENDS

Notes to Editors:

The winner was chosen by This Morning presenters, Phillip Schofield and Holly Willoughby.

Zoe’s winning cheesecake will be made by and sold in Tesco for around eight weeks in the run-up to Christmas. All profits will go to Tesco’s charities of the year, Alzheimer’s Society and Alzheimer Scotland.

There will be a short film on This Morning showing the dessert being developed made, packaged and delivered to stores.

The other finalists were Layla Pegado from Bristol (34) with her Brazilian chocolate and passion fruit pots and Richard Graham from Wolverhampton (37) with his Caribbean coconut and oat pudding.