New figures show millions are already saving on the nation's shopping list

18 Oct 2011

As Tesco introduces a new Facebook app to allow customers to vote for products they most want reduced

As Tesco introduces a new Facebook app to allow customers to vote for products they most want reduced

Tesco has today released new figures showing how popular the Big Price Drop is proving with customers. Tesco calculates that since the introduction of the Big Price Drop the level of food inflation has been almost halved for customers shopping in its stores.

Tesco announced the Big Price Drop at the end of September by making an investment of £500 million to help customers save money on more than 3,000 items they buy most such as milk, bread, fruit and vegetables.

In the three weeks following its launch, Tesco has seen:

- - Approximately 1m additional transactions per week by customers purchasing everyday products which are included in the Big Price Drop;

- - More than 45m transactions through the till where customers are buying lines included in the Big Price Drop; and

- - Over 10m Clubcard customers have taken advantage of lower prices – this represents 90 per cent of those Clubcard customers who have shopped with Tesco in the last three weeks.

Some everyday items are proving particularly popular, for example, whole chicken, Maris Piper potatoes and salad tomatoes.  Since the introduction of Big Price Drop, customers have saved over £370,000 each week on these items alone.

UK Chief Executive, Richard Brasher, said:

“The Big Price Drop is very popular with customers and millions are already voting with their feet. In these tough times we are lowering the inflation customers experience on their weekly shop by reducing prices on more than 3,000 products that families need to buy most. We are committed to doing all we can to help our customers and our new Facebook application will enable them to tell us directly where they most value reduced prices.”

For the first time, social media will allow Tesco customers to tell Britain’s most popular supermarket directly where they most want to save money on their shopping list to help them every week at the tills.

To have their say, customers simply need to visit the Tesco Facebook page (http://www.facebook.com/#!/tesco)  and click on the Big Price Drop app.  They can then choose five categories from a list of options for what they would most like to see as part of the Big Price Drop.  When they have registered their votes, they will then be able to see what their Facebook Friends have voted for, what others in the region have voted for as well as the entire nation.

The Facebook app will be promoted through existing advertising for the Big Price Drop on television, radio, press and outdoor as well as through digital advertising.

Products from the most popular categories will be added to the Big Price Drop.

ENDS

Notes to Editors:

1. To participate in the Facebook vote on the Big Price Drop, customers simply need to login to Facebook and find the Big Price Drop page.  From there they can choose up to five selections that they would like to see included in our next collection of Big Price Drop.  Once a customer has voted, details of how other Facebook Friends have voted as well as the region and nation are revealed.

2. The categories from which consumers can choose are:

Apples and pears

Beef

Broccoli, Cauliflower and Cabbage

Canned soup

Cheeses

Chocolate

Cooked meats

Fresh fish

Frozen Chips

Frozen Desserts and Pies

In-store bakery treats

Kids' cereals

Laundry products

Organic fruit and veg

Pasta and pasta sauces

Pet food

Rice

Sausages

Shampoo and Conditioner

Squash

Tea and coffee

Tinned fruit and veg

Tuna

Yoghurts

3. Customers can vote for their favourite list as many times as they want.