Pre-owned games roll out nationwide

15 Jul 2011

Tesco is rolling out its preowned games service nationwide following a successful trial which has appealed particularly to Mums and budget-conscious older teenagers.

Tesco is rolling out its preowned games service nationwide following a successful trial which has appealed particularly to Mums and budget-conscious older teenagers.

The pre-owned games service enables customers to bring in used computer games which are still in good condition and exchange them for money vouchers to use in store. Customers can also purchase pre-owned games at a knock down price.

The service, which was launched in 120 stores a year ago, will now be rolled out to 220 Tesco Extra and Homeplus stores Nationwide.

Around a third (30%) of customers are Mums who trade in old computer games so that they can save the money vouchers to put towards buying new ones – mostly for Christmas and birthday presents, according to Tesco research.

A similar number (32%) of customers are older teenagers - aged 16 to 19 - who are showing entrepreneurial spirit by cashing in on their old games, the retailer’s findings reveal. Many meet and come to stores in a group on Saturdays. The research also reveals one in ten teenagers – mostly boys - uses the in store money vouchers to buy birthday presents for their Mum or Dad.

Tesco pre-owned games buying manager Joanna Hunt said: “Our preowned games trial has been a huge success. It has enabled cash-strapped Mums to purchase games as presents at an affordable price. The service has proved very popular with enterprising teenage boys who want to earn a bit of cash by bringing back games which they no longer want.”

The most popular game offered for resale is Call of Duty and the busiest week of the year started on Boxing Day as people traded in their unwanted Christmas presents.

The service will be rolled out on Monday July 18th.