Record choice for chocolate egg lovers as treats go on sale before New Year

29 Dec 2011

Britain’s huge growing army of chocolate egg lovers will have more choice than ever before when the treats are launched this week.

Britain’s huge growing army of chocolate egg lovers will have more choice than ever before when the treats are launched this week.

This year Tesco will have nearly 70 chocolate egg and other seasonal confectionery products on sale to cater for the growing market  pre-New Year market – 20 more than it did in 2010.

Last year the supermarket sold nearly 200,000 Cadbury’s Crème Eggs and nine tonnes of mini eggs in the five days between Boxing Day and New Year’s Eve.

Chocolate egg demand immediately after Christmas is driven by a combination of their incredible popularity and the fact that they are only on shelves for three months.  Retail experts also believe that fans are eager to get their festive season chocolate fill before going on diet in January.

Tesco seasonal confectionary buyer James Marshall said: “Chocolate eggs are one of our most popular sweet treats immediately after Christmas and that’s because they are only on shelves for a relatively short time.

“Demand for Cadbury’s Crème Eggs goes through the roof as soon as soon they go on sale on Boxing Day. They are one of the UK’s favourite chocolate treats and we think they could possibly also be the biggest selling, if they were on sale all year round. This year we will have our largest selection of chocolate eggs ever at this time to cater for the growing annual demand.”

Cadbury’s Crème eggs, which will be sold by Tesco for 60p each, were launched in 1971 and are popular around the world. Annual UK sales are in excess of 200 million eggs, with a further 100 million exported around the world.

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Notes to Editors:

Despite its size the Crème Egg is a giant amongst chocolate eggs. It is the most popular chocolate single in unit sales between January and Easter – achieving one third higher sales than the next biggest chocolate product.

An incredible 1.5 million Crème Eggs are made each day at the Cadbury factory in Bournville, Birmingham, and if you piled all the Crème Eggs made in a year on top of each it would be 10 times higher than Mount Everest.