Revival of British cuisine inspires first roast dinner sandwich

19 Sep 2011

Booming demand for classic British food has inspired a unique range of sandwiches with fillings based on traditional dishes. Included in the range, launched by Tesco across the UK on Tuesday, will be the first ever Sunday roast sarnie complete with roast chicken, potatoes, parsnip puree and pork stuffing. All will be sold in distinctive packaging bearing the Union Jack and will sell for between £1.60 and £2.50.

Booming demand for classic British food has inspired a unique range of sandwiches with fillings based on traditional dishes.  Included in the range, launched by Tesco across the UK on Tuesday, will be the first ever Sunday roast sarnie complete with roast chicken, potatoes, parsnip puree and pork stuffing.  All will be sold in distinctive packaging bearing the Union Jack and will sell for between £1.60 and £2.50.

Other sandwiches in the range are:
-- Hog roast including roast pork, apple and Kentish cider chutney, pork stuffing and mayo
-- Finest beef & ale including a parsnip mayo mix, Dorset ale and onion chutney, medium side top beef and spinach leaves
-- Coronation chicken wrap made of roast chicken, mayo and sultanas
-- British ham and watercress including free range egg mustard mayo with watercress
-- British ham and piccalilli

Said Tesco chilled food range developer, Kathryn Bettles: “We think that this is the ultimate British sandwich and it’s been created as a special treat for those people who can’t wait all week long for their Sunday roast as well as for anyone  who may have missed a meal and needs something filling to keep them going. Demand for traditional British dishes is currently going through the roof so we thought shoppers would love a range of sandwiches inspired by some of our classic dishes.”

British food is currently more popular than it has been for 50 years with TV chefs, top restaurants, gastro pubs all playing an important part in its revival.  So strong is the demand that in the last year Tesco has seen millions of extra sales of British classics such as sausage and mash; shepherd’s pie; liver, bacon and mash; and roast chicken pie.  Renewed interest in British gastronomic gourmet delights has swelled the UK British food prepared meals market to a staggering £165 million a year.

Added Tesco’s Kathryn Bettles: “Tesco has become well known for its sandwich innovations and earlier this year we brought out a limited edition strawberry and cream sarnie for Wimbledon fortnight which was very popular.  This new range has been launched with autumn and winter in mind and will hopefully prove to be popular in the coming cold months ahead.”

The roast chicken dinner sandwich will cost £1.80.

ENDS

Notes to editors:

Some important dates in the history of the sandwich.

1762 The sandwich is officially created and given its name in London by John Montague, the Fourth Earl of Sandwich.  The Earl asked for bread, cheese and meat to be brought to him in a gambling club so he could continue playing cards without leaving the table.

1827 – The snack makes it to America after English cook Elisabeth Leslie writes a book over there including a recipe for ham sandwiches as a main dish.

1900 Sliced bread is created by commercial bakeries and sandwiches began to be known across the world.

1940s – The peanut butter and jam or jelly sandwich was created by American GIs fighting in the Second World War.

Today – The most popular sandwich in Britain now is cheese and onion.