Tesco scoops Multi-Channel Etailer of the Year award

30 Sep 2011

Tesco is proud to announce that it has been awarded “Multi-Channel Etailer of the Year” in the prestigious Oracle World Retail Awards 2011.

Tesco is proud to announce that it has been awarded “Multi-Channel Etailer of the Year” in the prestigious Oracle World Retail Awards 2011.

Tesco scooped the coveted award for excellent innovation in technology, customer proposition and service. The Judging Panel said Tesco demonstrated world-class excellence in combining bricks and mortar stores with dot.com channels, including the use of mobile communications and catalogue shopping.

Tesco was selected over the competition and was awarded the prize for its investment into a number of initiatives over the last 12 months. These have included providing one-hour delivery time slots in London as well as innovations such as ‘Click & Collect’, ‘Refund the Difference’ and ‘Wine by the Case’. Tesco’s iPhone application now accounts for 12% of customer traffic.

The judging panel said that Tesco has shown its ability to master growth, diversity, complexity and bring in new applications. They also pointed out that many of the stand-out features at Tesco are "not things that big companies always do well".

Andy Higginson, CEO of Retail Services at Tesco comments, “Our customers appreciate that we provide value, simplicity and a good service whichever way they choose to shop with us. Part of our strategy is to become an oustanding multi-channel retailer wherever we trade so we are very proud to receive such a prestigious award.”

Mike Webster, Senior Vice President and General Manager, Oracle Retail, said: “Each year, Oracle World Retail Awards winners continue to demonstrate excellence, innovation, creativity and above all, success. Oracle is committed to supporting retailers so that they may deliver superior experiences to their customers and we offer our congratulations to Tesco for this achievement.”