Barbecue season now peaks in Spring, not Summer

26 May 2012

Britain has always been renowned for its inclement weather, especially during the summer months. Now sales data can reveal that the British barbeque season no longer peaks during the traditional hot summer months of July and August but far earlier in spring.

Britain has always been renowned for its inclement weather, especially during the summer months as our nation of hardy barbeque enthusiasts unfortunately know only too well.

 

Now sales data can reveal that the British barbeque season no longer peaks during the traditional hot summer months of July and August but far earlier in spring.

 

The sales at Tesco, the UK’s largest seller of barbeque foods, show that over the last five years the main sales have come before summer has even started.

 

Last year the highest demand of the year for barbeque foods, charcoal and related hardware came in April – which was one of the hottest ever on record - while the year before it was in mid-June. And previous years has also seen sales peak during the spring months.

 

This weekend Tesco expects to sell the following:

 

  • 2 million burgers
  • 5.5 million sausages
  • 8 million ice lollies
  • 2.5 million tubs of ice cream
  • 3 million bottles of wine
  • 300,000 bags of charcoal
  • 100,000 disposable barbeques

 

Tesco outdoor living category manager Mike Darlington said: “Traditionally the British barbeque season would really take off during the summer months from June through to August but recently we have been seeing the highest sales before Spring has ended.

 

“Unseasonably warm weather during the last week of March this year prompted a significantly high demand for burgers, sausages and other related BBQ foods.

 

“And while May might have seen more than its fair share of rain shoppers are now rushing out to stock up for what looks like being a whole weekend long of barbeque fun.

 

“Basically if the weather is warm enough Brits will be in their gardens barbequing and making the most of it, whatever the time of year.”

 

The UK’s unpredictable summers have given many food retailers a major headache in planning which types of fare to put out on their shelves.

 

Tesco now has a unique weather predicting system to help get the right products on the shelves for customers and save hundreds of thousands of pounds in food wastage.     

 

The automated store ordering system, as it is known, combines weather data and customer behaviour over the last five years to produce pinpoint accurate predictions for demand in stores across the UK.

 

It can calculate accurately how much sales change in a region for every degree of temperature and every hour of sunshine. The system updates three times a day and within 30 minutes can re-calculate what foods need to be on the shop floor.

 

ENDS

For more information please contact the Tesco Press Office on
01992 644645

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