Staycation not Vacation for Brits this Summer
20 Jul 2012
Britons are embracing the Great British Summer with a staggering 58 per cent increase on bookings for days out this year. New research for Tesco Bank Clubcard Credit Card has revealed that three quarters of British people are planning to make trips with their family to UK attractions this summer, with each family expected to go on at least four outings, making 2012 the year of the ‘staycation’.
Britons are embracing the Great British Summer with a staggering 58 per cent increase on bookings for days out this year.
New research for Tesco Bank Clubcard Credit Card has revealed that three quarters of British people are planning to make trips with their family to UK attractions this summer, with each family expected to go on at least four outings, making 2012 the year of the ‘staycation’.
And figures from Tesco Clubcard, which offers its 16 million active users discounts on tickets to attractions, shows that the top ten destinations are:
2. Alton Towers
3. Thorpe Park
5. Drayton Manor
6. Chessington World of Adventures
7. Woburn Safari Park
8. Blackpool Pleasure Beach
9. Sea Life Centre
10. Eden Project
The survey of Tesco shoppers revealed that 39% of customers plan to exchange their Clubcard reward vouchers to pay for their day-out. But families treating their kids to a fun day out admit they will try to find ways to cut back on unnecessary spending. More than two thirds of respondents said they always look for discount vouchers for day trips, 62% said they will take a packed lunch to help save money, and 43% will avoid buying treats from the gift shops because they are usually overpriced
David McCreadie, Managing Director, Banking at Tesco Bank commented: “The Staycation is well and truly on the rise and we’re really pleased that we can help make family treats more affordable this summer by giving customers Clubcard points every time they make a purchase with the Clubcard Credit card.”
Even the unpredictable British weather isn’t putting the nation off days out, with nearly 73 per cent planning a trip to the beach, followed closely by 70 per cent expected to visit to zoos and animal parks. And for 63 per cent of the UK population, thrill-seeking tops the agenda as a visit to a theme park is their priority this summer.
The findings also reveal that a third of families are prepared to travel up to 50 miles to their chosen destination.
Ian Simkins, Clubcard Rewards Director for Tesco said: “Our customers know they’re getting a great deal on days out this summer, as Clubcard points can be exchanged for up to four times their face value on a fantastic range of days out. For example, Clubcard members can buy a day pass for Legoland with vouchers worth £11.50, compared to a normal cost of £44.20”
For a full list of Days Out with Tesco Clubcard, click on the link: http://www.tesco.com/clubcard/deals/daysoutsearch.aspx?N=4294967294
Notes to Editors:
The research of Tesco shoppers was conducted by Dunnhumby between 21st June to 27th June 2012. 2000 nationally representative online interviews were conducted randomly with adults aged 18+ in Great Britain.
*The Clubcard Credit Card doubles as a Clubcard allowing customers to earn 1 point per £4 spent in each purchase transaction (£4 minimum). Must have available credit.
The Clubcard Credit Card currently offers:
- 0% on purchases for 16 months with 0% on balance transfers for 9 months from account opening or,
- 0% on Balance Transfers for 18 months with 0% on purchases for 3 months from account opening.
16.9%APR representative (variable) - Based on a credit limit of £1,200* - Purchase rate of 16.9% p.a. (variable).
*Your credit limit may vary depending on your circumstances. The Tesco Clubcard Credit Card is available to over 18, UK residents only, subject to status
- Tesco Bank is the UK’s largest supermarket bank. Since our launch in 1997, we have grown to 6.5 million customer accounts across a range of financial products and services.
- Our principal activities are credit cards, personal loans, savings and general insurance including car, home, pet and travel. We also operate a network of cash machines (ATMs).
- Customers can buy our products in-store, by telephone and online. Headquartered in Edinburgh, all our call centres and sales staff are based in the UK.
- Tesco Bank is a trading name of Tesco Personal Finance plc. Registered in Scotland No. 173199. Registered Address: Interpoint Building, 22 Haymarket Yards, Edinburgh, EH12 5BH.
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Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.