Tesco and RSPB unite to protect rainforests

23 Feb 2012

Tesco and the RSPB today announced a ground-breaking partnership called ‘Together For Trees’ to help protect rainforests around the world.

Tesco and the RSPB today announced a ground-breaking partnership called ‘Together For Trees’ to help protect rainforests around the world. 

Deforestation is a major cause of climate change - it causes more carbon dioxide to be released into the atmosphere than the world’s transport sector.

The UK’s biggest retailer and Europe’s largest wildlife conservation charity have teamed up to increase awareness of the deforestation crisis and raise essential funds to support on-the ground conservation work to tackle the problem.

Together For Trees aims to raise over £1million for the RSPB in its first year. Customers will be able to help save endangered rainforests every time they re-use a bag. They will be able to donate their green Clubcard points, Clubcard vouchers or give money directly to the programme via a new website www.tesco.com/trees. Tesco is additionally contributing £75,000 from the sale of its new range of Together For Trees reusable bags. Meanwhile, Tesco has also made RSPB Cymru the beneficiary of funds raised through the Welsh bag levy*.

Tesco has a world-leading climate change strategy and will become a zero carbon business by 2050.  In 2011, for the second year in a row, Tesco was named the top retailer in the world for its efforts in tackling climate change, according to the industry-renowned Carbon Disclosure Project.

David North, Tesco UK Corporate Affairs Director, comments: “Climate change will only be tackled if ordinary people feel the battle can be won and believe they can play a part.  That’s why this partnership is so exciting.  Working hand-in-hand with the RSPB we can give our customers the confidence to make a big difference through millions of individual actions: re-using carrier bags rather than taking new ones and then donating the Green Clubcard Points they earn to Together for Trees.  Our customers will trust this scheme because it brings together the UK’s most popular retailer with the UK’s most popular conservation organisation - a winning team.”

Martin Harper, Conservation Director at the RSPB, adds: “Rainforests are amazing places and saving them has never been more urgent - huge areas continue to disappear at an alarming rate. Current efforts to try and prevent the loss of these special places are not enough. We all need to step up to do more to save rainforests. That means governments, NGOs and business must work together to end their destruction.

“Tesco is an ideal partner to help us tackle this worldwide problem. I am delighted that this partnership will help raise funds and awareness through the 20 million shoppers that visit its stores each week. We can also help build on the successes Tesco has already achieved in terms of reducing

the impact its supply chains have on the environment. It is only by working together that we will come up with new solutions to save the world's rainforests.”

The money raised by Together For Trees will be spent on the RSPB’s rainforest projects across the world, including Harapan Rainforest in Indonesia, Gola Rainforest in West Africa and Centre Hills National Park in Montserrat, a UK Overseas Territory in the West Indies.  

Rainforests such as these are home to more than two thirds of the planet’s land-based creatures, three quarters of all endangered bird species and have more than one billion of the world’s poorest people depending on them to survive.

Funds raised by the partnership will support vital conservation work such as the replanting of native trees in damaged areas that have been illegally logged for commercial interests, and providing important equipment for teams of researchers and conservationists as well as helping local, forest-dependent people to improve their livelihoods in a sustainable way.

Tesco will also be working with the RSPB experts on ways in which they can further reduce the impact of its supply chains on the environment.

To mark the announcement of the campaign, Tesco and RSPB are also launching a once-in-a-lifetime competition to find a ‘Rainforest Reporter’.  Together For Trees has teamed up with Amazon explorer and European Adventurer of the Year, Ed Stafford, to search for the person who’s got what it takes to travel to one of the projects in the RSPB’s rainforest programme and experience first-hand the pioneering conservation work being done to protect the area.

To apply to be the Rainforest Reporter or to find out further information on the Together For Trees programme or to donate, visit www.tesco.com/trees.

ENDS

Contacts:

RSPB
Gemma Hogg            01767 693582 / 07738881359 gemma.hogg@rspb.org.uk

Launch PR

Larissa Khatchik        020 7758 3916    larissak@launchgroup.co.uk

Claire Ingram            020 7758 3923    clairei@launchgroup.co.uk

Katrina Farminer        020 7758 3924    katrinaf@launchgroup.co.uk

 

Note to editors:

* Following the introduction of the 5p bag levy in Wales for every new single use bag supplied in store, and to ensure there is a single approach to reducing bag use in Wales, Tesco no longer awards green Clubcard points for reusing carrier bags in Wales. Tesco is donating the net proceeds of the levy to RSPB Cymru www.rspb.org.uk/wales to help fund special habitats in Wales.

About Together For Trees

- - ‘Together For Trees’ is a new environmental partnership between Tesco and the RSPB who are working together to help stop the destruction of rainforests.

- - The campaign aims to raise awareness of the plight of rainforests and generate income through corporate and customer donations to deliver on the ground rainforest conservation and support local communities around the projects.

- - Tesco customers can get involved by donating their green Clubcard points, purchasing limited edition bags for life or donating their Clubcard vouchers to Together For Trees.

- - The RSPB will spend donations on rainforest conservation and restoration

- - For more information, visit www.tesco.com/trees to find out how you can make a difference

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.