Tesco launches online grocery shopping in Prague

5 Jan 2012

Tesco has launched its online grocery shopping service for customers in Prague, the first in its Central European business.

Tesco has launched its online grocery shopping service for customers in Prague, the first in its Central European business.

The new service offers Czech customers over 20,000 lines of fresh and frozen food and groceries, as well as non-food items such as toys, stationery and accessories. The launch follows a successful trial with customers and staff in November and is part of Tesco Group strategy to be an outstanding international retailer in-store and online.

“This is an innovative offer for the Czech Market, covering a wide range of fresh and frozen food. We’ve already had great feedback from our customer trial in Prague and are confident that this service will be a hit with our customers.  By taking our great in-store shopping trip online, we can offer our customers a quick and easy way to shop and help them in their busy lives,” said Phil J Clarke, CEO Tesco Czech Republic.

The launch is also pioneering the online platform that Tesco has developed to enable it to launch its online grocery business across multiple countries.  “We’ve used our learning and experience from our existing online operations in the UK, Ireland and South Korea to create an innovative IT platform that is industry leading and scalable,” comments Ken Towle, Director of Internet Retailing at Tesco.com. “This will form the basis of our online food shopping proposition across the Group, as we look to introduce this to other markets over time.”

Tesco will initially operate from three stores covering the Prague region and will eventually offer online shopping in other regions.

-ENDS-

Notes to Editors

Tesco, Czech Republic

  • Tesco entered the Czech Republic in 1996 through the acquisition of K-Mart stores.
  • Tesco operates more than 210 stores in Prague, Karlovy Vary, Ostrava, Opava, Plzeň and Liberec.
  • In 2010, Tesco opened its first standalone F&F clothing store in Prague and has just opened a second store in Brno.
  • In 2010, Tesco opened the first zero carbon store in Central Europe in Jaromer.

Tesco.com

  • Launched in the UK in 2000, Tesco.com is now one of the UK’s top 5 most visited retail websites.  More than a million UK households regularly order around a billion items each year.
  • It has seen double digit growth for the past 12 years and is a profitable part of the business for Tesco.
  • We have devoted fifteen years to developing what we believe to be the most efficient, quick and accurate system.
  • The innovative IT platform was developed jointly with our Hindustan Service Centre (HSC) in India. HSC is Tesco’s global business services centre. Wholly owned by Tesco, it provides IT, financial, R&D and business services to the group and was set up in 2004 to support Tesco’s growth strategy.

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.