Tesco opens first F&F store in Saudi Arabia

11 May 2012

Tesco this week opened its first F&F store in Saudi Arabia. The store in Haifa Mall in Jeddah is the first of the F&F franchise stores announced by Tesco earlier this year.

 

Tesco this week opened its first F&F store in Saudi Arabia.  The store in Haifa Mall in Jeddah is the first of the F&F franchise stores announced by Tesco earlier this year.

Tesco has worked with local retailer Fawaz Abdulaziz Al Hokair & Co (SJSC) to bring a great range of clothing and excellent service to the local market.  Based primarily on the core European F&F collection the store offers a range of womens and menswear, as well as a kids and baby range.

The move supports Tesco’s long-term strategy to grow highly valued international brands. Using the franchising model enables Tesco to accelerate the growth of its F&F brand on a wider scale.

Now trading in 12 markets, F&F is aiming to become the world’s leading brand of affordable fashion.  In just three years, it has become the leading fashion brand in Central Europe, recently launching its third stand alone F&F store in Warsaw, Poland.  The stand alone stores have enabled Tesco to test and refine ideas, leading on to the new franchise format.

Jason Tarry, CEO of F&F International said:

“We are delighted that our first franchise store has opened in Jeddah.  The initial reaction from customers has been very positive, and we are looking forward to opening more stores in the region over the coming months.”

ENDS

Notes to editor:

F&F launched in the UK and Ireland in 2001. Today F&F is available in 12 countries.

Our goal is for F&F to become a destination international clothing retailer, delivering desirable affordable fashion for all.

For our Central Europe and Turkey operations we utilise a central team based in the UK which is responsible for buying, merchandising, marketing, finance and operations.

F&F range includes a number of sub-brands including:

·         F&F Basics for everyday products at everyday prices

·         F&F True for larger sizes

·         F&F Blue for denim

·         F&F Black for suits.

In 2010 we opened our first F&F stand alone store in Prague. Our second opened in Brno, Czech Republic, in November 2011 and our third store opened in Warsaw, Poland, in April 2012.

 

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.