Tesco ready meals receive multi-million pound revamp

24 May 2012

Tesco has this week unveiled a multi-million pound revamp of ready meals across all its ranges.

Tesco has this week unveiled a multi-million pound revamp of ready meals across all its ranges.       

The move, which will offer customers improved quality and packaging, is part of the supermarket’s wider improvements to its own brand ranges and follows the recent launch of the Everyday Value own brand range.

Ready meals relaunch

 

The first lines to be upgraded are Indian, Oriental and Tex-Mex ready meals – three of the UK’s most popular cuisines.

Shoppers will get 20 per cent more meat in these ready meals from this week and the meals will also contain higher quality sauces, herbs, pasta and rice – all at no extra cost to the customer.

Tesco will upgrade 300 dishes within those three ranges and these include national favourite chicken tikka masala and rice; korma and rice; chicken jalfrezi; sweet and sour chicken and blackbean sauce; chicken chow mein and southern fried chicken and chips.

As well as the added meat content the meals will have brand new packaging as part of the improvements. These will feature bold colours and images to clearly differentiate the various cuisines such as an elephant design in classic purple for the Indian curry range.

And to give customers even better value, the new ready meals will be on a 2-for-£5 promotion.

The second phase of the relaunch, later this year, will see 700 more ready meals, including vegetarian dishes, being upgraded.

Tesco ready meals category buying manager David Harman said: “This is a really big overhaul for our ready meals.  As well as adding more meat, well be using higher quality sauces, herbs, pasta and rice – all at no extra cost to customers.

“Ready meals are a massively popular part of our fresh food ranges, and were really pleased to be able to give our customers even more for their money.”

The relaunch follows a consultation process involving 1000 customers who tried and tested the new dishes and also gave feedback on new packaging ideas.

The in-store relaunch will be supported by an advertising campaign with the slogan “20 per cent more at no extra cost” from tomorrow (Thursday) on national and local radio as well as on billboard hoardings.

The UK ready meal market is worth £1 billion a year and is growing at five per cent a year.

- ENDS -

 

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has around 5,000 stores worldwide, employing over 500,000 people in the 14 countries in which it operates. Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.