Tesco sponsors Stand Up To Cancer in the UK

18 Sep 2012

Tesco has today announced it will be lead sponsor for Stand Up To Cancer, a major new campaign being launched in the UK by Cancer Research UK and Channel 4. The campaign aims to raise enough money to accelerate ground-breaking research and bring forward the day when all cancers are cured.

Tesco has today announced it will be lead sponsor for Stand Up To Cancer, a major new campaign being launched in the UK by Cancer Research UK and Channel 4. The campaign aims to raise enough money to accelerate ground-breaking research and bring forward the day when all cancers are cured.

Stand Up To Cancer (SU2C) began in the USA in 2008 and has since raised more than £100 million for cancer research focused on bringing more effective and less toxic treatments to patients quickly. 

The Stand Up To Cancer campaign will invite everyone to stand up in the fight against the disease by donating money, taking part in fundraising events and enjoying a range of special programmes on Channel 4, culminating in an unforgettable night of live television on Friday 19th October 2012, hosted by some of C4’s biggest names including Davina McCall, Alan Carr and Dr Christian Jessen.

Tesco customers will be able to Stand Up To Cancer in a variety of ways including:

  • The opportunity to buy a range of selected products in store and online with a donation being made on customers’ behalf
  • Adding a £1 donation to their shopping bill when paying online or in store with the help of a donation barcode in the latest issue of Tesco Magazine
  • Purchasing Stand Up To Cancer wristbands and pin badges from Tesco stores and garages for a suggested donation of £1
  • Donating £1.50 to Stand Up To Cancer by texting the code ‘TESCOMAG’ to 70444

Tesco customers will also be able to pick up a Stand Up To Cancer donation bag in selected stores to fill with pre-loved items including clothes, shoes, accessories, CDs and books. They can return the bag to the store on 20th and 21st October or take it directly to a Cancer Research UK shop for resale. Customers will then receive a money off voucher to spend on Tesco clothing. Tesco will donate 25p to the campaign for every voucher redeemed.

Philip Clarke, Tesco’s Chief Executive said: “We have built on over a decade of support for Cancer Research UK’s  Race for Life events series by appointing them Tesco Charity of the Year for 2012 and together we hope to raise £10million to help with the early diagnosis of cancer.

“I am proud to announce our continued commitment to helping the nation fight this disease by pledging our support to Stand Up To Cancer, a campaign that aims to raise money to bring forward the day when all cancers are cured.

“So whether it’s by adding a donation to your shopping bill in store or online, purchasing a Stand Up to Cancer wristband or pin badge, or donating directly to Cancer Research UK, we are calling on everyone in the UK to get involved and Stand Up To Cancer.”

Claire Rowney, Head of Corporate Partnerships at Cancer Research UK said: “We’re delighted to be strengthening our close relationship with Tesco by having them on board as our lead sponsor for this incredibly exciting campaign. Stand Up To Cancer offers our partners a multitude of ways to get involved and we’re thrilled Tesco are getting behind it so wholeheartedly.

“We’re looking forward to working together on Stand Up To Cancer, and we can’t wait to see the culmination of everybody’s efforts on the live show on the 19th October.”

To find out more about what Tesco is doing to support Stand Up To Cancer, visit www.tesco.com/standup or get your latest copy of Tesco magazine, available in all Tesco stores now.

For more information on Stand Up To Cancer please go to www.standuptocancer.org.uk or www.channel4.com/su2c .  You can follow the campaign on Twitter using @standup2c or #standuptocancer. 

ENDS

Notes to Editors

Since Stand Up To Cancer (SU2C) began in the USA in 2008 with a telecast across ABC, CBS and NBC, it has harnessed the support of the entertainment industry to raise more than $180 million for cancer research focused on bringing more effective and less toxic treatments to patients quickly.  SU2C is an Entertainment Industry Foundation initiative.

Funds raised through the Stand Up To Cancer campaign will go specifically towards the UK’s leading clinical research, ensuring that new treatments get to patients faster. UK-based researchers at hospitals, universities, charities and research institutes across the UK will be able to apply for grants from the Stand Up To Cancer fund through an open call for proposals. Reflecting the collaboration with the USA, 20 per cent of funds raised will support UK–US collaborative research to develop state-of-the-art new treatments to benefit patients here in the UK.

About Tesco

  • Tesco is lead sponsor for Stand Up To Cancer in the UK and will be helping to raise money through an in-store stock donation campaign, merchandise sales and staff and customer fundraising
  • Tesco is committed to helping the nation fight cancer and since 2000 has raised over £30 million to help a range of UK cancer charities to deliver services in prevention, diagnosis, treatment and care for people in communities across the UK.
  • In addition Cancer Research UK is Tesco Charity of the Year 2012 and together we hope to raise £10 million to fund 32 early diagnosis and detection research projects across the UK
  • Tesco is also the lead partner for Cancer Research UK’s Race for Life events series which it has been supporting for 11 years

About Channel 4

  • Channel 4 launched on 2nd November 1982 and is a publicly-owned, commercially-funded, public service broadcaster. It receives no public funding and all profit generated by commercial activity is directly reinvested back into the delivery of Channel 4’s public service remit to be innovative, experimental and distinctive.
  • In addition to the main Channel 4 service, the portfolio includes E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities that includes channel4.com, Channel 4's bespoke video-on-demand service 4oD and standalone digital projects. Through its film arm Film4, Channel 4 is also a key supporter of British film making talent.
  • Channel 4 is a major investor in the UK's creative economy, working with around 300 creative companies from across the UK every year and investing significantly in training and talent development throughout the industry.

About Cancer Research UK 

  • Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research
  • The charity’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.
  • Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating cancer relies on every pound donated.
  • Cancer Research UK has been at the heart of the progress that has already seen survival rates in the UK double in the last forty years.
  • Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
  • Together with its partners and supporters, Cancer Research UK's vision is to bring forward the day when all cancers are cured.

For further information about Cancer Research UK's work or to find out how to support the charity, please call 0300 123 1861 or visit www.cancerresearchuk.org. Follow on Twitter and Facebook