Tesco wins prestigious BVA industry award for blinkbox offer

14 May 2012

Tesco has won ‘Retailer Initiative of the Year’ for its blinkbox ‘Buy the Physical, Get the Digital’ offer at the British Video Association (BVA) industry awards.

Tesco has won ‘Retailer Initiative of the Year’ for its blinkbox ‘Buy the Physical, Get the Digital’ offer at the British Video Association (BVA) industry awards.

This ground breaking innovation offers customers who purchase a DVD or Blu-ray to also own the movie online at no extra cost. The new service, which is exclusive to Tesco Clubcard customers, aims to help film lovers build their online movie collection. 

Customers simply link their Tesco Clubcard with a blinkbox account and then any eligible DVD or Blu-ray purchased from Tesco will automatically appear in their blinkbox video library.  It couldn’t be simpler. 

The BVA judges were impressed with the initiative as a world first that enables customers to watch the films they own anywhere at any time, while partnering it with the purchase of physical media in stores, to create one desirable package.  Calling it “smart, current and relevant”, the BVA were also impressed at how Tesco and blinkbox linked the deal to 18 million Clubcard customers to drive awareness of digital movies on a major scale.

Rob Salter, Director of Tesco Entertainment said: “We are delighted that our ‘Buy the Physical, Get the Digital’ initiative has been recognised as industry leading by the BVA awards. Customers know that Tesco is a great retailer for new technology and this innovation with blinkbox, combining the physical DVD with the digital for the first time, has proved popular with customers.”

We are following up the success of this deal, which launched with the magic of Harry Potter, with more big titles  including The Hangover Part 2, The Smurfs, Mission Impossible: Ghost Protocol, Puss In Boots, The Girl With The Dragon Tattoo, Happy Feet 2 and Conan the Barbarian.

Michael Comish, CEO, blinkbox said “We plan to build on the success of this offer and will continue to do so as more new releases become available for home entertainment. blinkbox is in a unique position in that Tesco can offer  the  physical product and we can add value with a non-subscription digital version. What is really exciting is that through Clubcard we can also reach out to millions of new customers and offer them the chance to try digital for the first time.”

 For more information, visit Tesco.com/blinkbox

 

-ENDS-

 

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